Frozen Fusion: Company Optimization Report

Jacksonville, FL. Frozen Fusion Cafe, 10503 San Jose Blvd. Prepared by Sandra Restored It. Graded October 10-11, 2026, from public records and public pages only (no owner input yet). Every risk below was double-checked by a second reviewer.

Overall: no overall letter yet, on what the public can see.

We checked 493 items. 453 apply to a dessert, boba and food shop with a beer-and-wine license. We could grade 48 of them from public sources (11%). Another 13 are estimates that need your confirmation, so they are shown but left out of every grade. 392 need your records or your answer to a question, 0 are still waiting on a check from outside, and 40 don't apply or are counted on the listings page. A letter needs at least 25% of the items that apply to be graded, and 11% could be graded from outside, so there is no overall letter yet. Each area below shows its own letter where it has enough graded items. The Social media row (M4) and the What's trending area are left out of the grades for now. Send us your page insights for both.

ESTIMATE means: we are not sure; please confirm. Grades use the 4.3-point scale (A+ 4.3, A 4.0, A- 3.7, B+ 3.3, B 3.0, B- 2.7, C+ 2.3, C 2.0, C- 1.7, D 1.0, F 0).

Every item we checked is listed in its area with what we saw, the date, why it matters and the fix (493 items in 28 areas). Items that only the owner can answer (books, payroll, staff) are collected as questions at the end.

Fix right now (6 risks)

Times and costs below are our estimates.

1. Your web address expires November 4, 2026, and renewal shows as locked. The registry record (read October 10, 2026) shows the address ends November 4, 2026, its first renewal, with a "client renew prohibited" lock that can block renewal. If it lapses, the website, online ordering and any email on the name stop. Ask GoDaddy to lift the renewal lock this week, then renew for several years and turn on auto-renew. Question for you: Who holds the GoDaddy account for frozenfusionus.com, is auto-renew on with a valid card, and why does the record show "client renew prohibited"?

2. Workers under 18 at a business with a beer-and-wine license. A business with a beverage license may not employ anyone under 18 (Fla. Stat. 562.13(1), read October 10, 2026). The restaurant exception covers only workers who are 17 or older, or high-school seniors or graduates with the principal's written permission, and none of them may sell, prepare or serve the alcohol (562.13(2)(d)). If anyone under 18 works there, stop scheduling them until each one fits the exception, with the paperwork on file. Question for you: Does anyone under 18 work at Frozen Fusion? If yes, what are their ages and duties?

3. Jacksonville business tax receipt for 2026-27. It was due September 30, 2026. From October 1 a 10% penalty applies, plus 5% a month, capped at 25% (Fla. Stat. 205.053(1), read October 10, 2026). If it is unpaid, pay it now: the penalty is already running. Question for you: Was the 2026-27 business tax receipt paid by September 30? Please send it.

4. The $500 drawing and the review page. The $500 review drawing has official rules, run by the ordering company Popmenu: no purchase needed, U.S. residents 18 and older, entries close October 31. The rules are one click from your reviews page. Your home-page banner ("Win $500! Enter by writing a dish review to help others. Drawing 11/1.") does not show the main terms or a link to them. Florida law requires every ad for a drawing to show them (Fla. Stat. 849.094(3)). Add this line to the banner: "No purchase necessary. U.S. residents 18+. Enter by Oct 31. Prize: $500 gift card from Popmenu. Rules:" followed by the link to your official rules page, added before you post. Also mark reviews written for the drawing: "Entered in a $500 giveaway for writing this review" (16 CFR 255.5). Question for you: Did Frozen Fusion sign up for the Popmenu review giveaway, and who approved the banner?

5. The July 29, 2026 inspection complaint. The state record shows a complaint visit on July 29, 2026: follow-up required, milk held at 48 to 53°F, a stop-sale, marked as a repeat with an administrative complaint. The July 30 visit met standards. Keep every log, invoice and message from that week until the complaint is closed, and send us the outcome. Question for you: How was the July 29 administrative complaint resolved (any fine or settlement), and what proof of each correction do you have?

6. Workers' compensation insurance. The state proof-of-coverage lookup (data as of October 10, 2026, read October 11, 17:12 UTC) shows "No Policy Currently In Effect" for FROZEN FUSION LLC. It also shows one officer exemption of type Construction (February 24, 2026 to February 24, 2028), which is unusual for a café. Florida requires a policy once a non-construction business has 4 or more employees (Fla. Stat. 440.02(20)(b)2.). If 4 or more people work there, counting part-time, a policy is required now. Ask your insurance agent to confirm the exemption type fits. Question for you: How many people work at Frozen Fusion, counting part-time, and does the business do any construction work?

What the owner may not know

Two of your five state inspections needed a follow-up. April 20, 2026: 2 high-priority, 4 intermediate and 2 basic violations. July 29, 2026: a complaint visit with 3 high-priority and 4 basic violations, milk held at 48 to 53°F and a stop-sale, marked as a repeat. The visits on May 28 and July 30, 2026 met standards (state licensing board record, read October 10, 2026).
Staff training proof was missing once. On April 20, 2026 the inspector wrote: "No proof of required state approved employee training provided for any employees." Florida requires that proof to be shown on request, at every inspection (Fla. Stat. 509.049(5)).
Your two licenses don't show the same address. The food service license reads "Ste 19", and the beer-and-wine license reads "10503 San Jose Blvd" with no suite. The company website (read Oct 11, 2026) shows Suite 19A. Ask the owner which is right. Delivery drivers, customers and inspectors may be sent to different doors.
Email sent from your web address would likely land in spam. frozenfusionus.com has no mail server and no SPF sender record, while its DMARC policy tells receivers to quarantine mail that fails (read October 10, 2026; test search: the same lookups find the mail and sender records of mozilla.org).
Florida's minimum wage became $15.00 an hour on September 30, 2026 (Fla. Const. art. X, s. 24(c)).
The public money records are clean. No secured-loan filing (UCC), no lien or judgment in Duval County records (2010 to October 7, 2026) and 0 federal court cases under "Frozen Fusion" (test search: the same three searches find Publix Super Markets). State court cases were not covered.

The first 10 moves (rebuild plan)

This week: have GoDaddy lift the renewal lock, renew frozenfusionus.com for several years and turn on auto-renew.
Today: answer the under-18 question, and stop scheduling anyone under 18 who does not fit the exception.
Pay or send the 2026-27 Jacksonville business tax receipt.
Send the $500 drawing's rules and entry method; drop any review or purchase step from future giveaways.
Send the outcome of the July 29 complaint and the proof of each fix.
Start one training binder: each manager's food-protection certificate (due within 30 days of hire), each worker's training (within 60 days) and the signed illness-reporting forms.
Keep a written temperature log for each cooler at opening, midday and close.
Confirm the real suite, ask the beverage division to add "Suite 19", and use one name, address, phone and hours card everywhere.
Fix email on the web address: publish an SPF record (or set up company email), so mail from your name is delivered.
Answer the owner questions at the end of this report so the areas with no letter can be graded.

Compliance calendar (every due date)

Due date	What	Late penalty	Source (read October 10, 2026)
Now (overdue since October 1, 2026 if unpaid)	2026-27 Jacksonville business tax receipt	10% in October, plus 5% a month, capped at 25%	Fla. Stat. 205.053(1)
Tue Oct 20, 2026 (if the state set monthly filing)	Florida sales and use tax return for September; then the 20th of each month (Fri Nov 20; Dec 20 is a Sunday, check the state's posted date)	10% of the tax not filed or paid on time, at least $50 (only one 10% penalty if both are late), plus interest	Fla. Stat. 212.11(1)(b); Florida Department of Revenue page (read October 10; finance section row F14.7)
Fri Oct 30, 2026	Florida reemployment tax report (RT-6) for July to September, due even with no pay (legal date October 31 is a Saturday; file Friday)	$25 for each 30 days (or part) the report is late, plus interest on unpaid tax (capped at 1% a month)	IRS employment tax due dates page; Florida Department of Revenue pages (read October 10; finance section rows F14.2, F14.6, F14.7)
Mon Nov 2, 2026	Federal Form 941 for July to September (October 31 is a Saturday)	Late filing: 5% of the unpaid tax for each month or part, up to 25%. Late payment: 0.5% a month, up to 25%. Late deposits: 2% (1 to 5 days late), 5% (6 to 15 days), 10% (more than 15 days)	IRS employment tax due dates page; Florida Department of Revenue pages (read October 10; finance section rows F14.2, F14.6, F14.7)
Within 30 days of hiring any manager	Manager passes an approved food-protection test; proof shown at inspection	Inspection violation	Fla. Stat. 509.039
Within 60 days of hiring any food worker	Staff food-safety training (lasts 3 years)	Inspection violation	Fla. Stat. 509.049
Before each drawing or giveaway	Post the rules where people enter and put them in the ads; no purchase needed to enter. Prizes over $5,000 also need a state filing at least 7 days before the start	Unlawful game promotion	Fla. Stat. 849.094(2)(e), (3)
Fri Jan 1 to Fri Apr 30, 2027	File the 2027 state annual report (legal deadline May 1, 2027, a Saturday; filing by Friday avoids any weekend question)	$138.75 on time; $400 late fee after May 1	Fla. Stat. 605.0212(3); Division of Corporations fee page
Mon Feb 1, 2027	W-2s to employees; 1099-NEC to each contractor paid $2,000 or more in 2026 (January 31 is a Sunday)	IRS information-return penalties	IRS 1099 instructions (threshold $2,000 for payments after 2025)
Mon Feb 1, 2027	Form 940 (federal unemployment tax); 10 more days if all of it was deposited on time	Same federal penalties as Form 941: late filing 5% a month up to 25%; late payment 0.5% a month up to 25%; late deposits 2%, 5% or 10%	IRS employment tax due dates page; Florida Department of Revenue pages (read October 10; finance section rows F14.2, F14.6, F14.7)
Tue Jun 1, 2027	Renew food service license SEA2616528	Delinquent fee set by rule, up to $50, on top of the renewal fee	Fla. Stat. 509.251(1)(b); license record
Thu Jul 1, 2027	2027-28 business tax receipt goes on sale	none	Fla. Stat. 205.053(1)
Fri Sep 24, 2027	Last day before the state dissolves LLCs that have not filed the 2027 annual report (fourth Friday in September)	Dissolution; reinstatement costs more	Fla. Stat. 605.0714(2)
Thu Sep 30, 2027	Renew beer-and-wine license BEV2612905 (2COP)	$5 a month or 5% of the license fee, whichever is greater; cancelled if not renewed within 60 days	Fla. Stat. 561.27(2); license record
Thu Sep 30, 2027	Renew the 2027-28 business tax receipt	10% in October, plus 5% a month, capped at 25%	Fla. Stat. 205.053(1)
INFO REQUESTED	Federal payroll tax deposit schedule, workers' comp and insurance renewals, lease dates	as set by each account	Owner records

Fix in the next 30 days

3. CAA record (which certificate companies may issue for the domain). The DNS administrator adds a CAA record naming the company that issues the site certificate (ask the website vendor which one). 15 minutes (estimate). NEXT 30 DAYS.

4. Email authentication (SPF, DKIM, DMARC). Owner confirms whether anyone sends email from an @frozenfusionus.com address. If nobody does: the DNS administrator publishes `v=spf1 -all` (5 minutes (estimate)) and later moves DMARC to reject. If someone does: add that sender's SPF and DKIM first. NEXT 30 DAYS.

C10 Investor offerings (SEC). Has anyone invested money in the business, or lent it money outside a bank? Owner: business owner. Cost: $0 (estimate).

3. Licenses and inspections. 1. Owner sends the outcome of the July 29 administrative complaint (any fine or settlement) and proof of each correction. 2. Managers must pass an approved food-protection test within 30 days of hire, with proof shown at inspection (Fla. Stat. 509.039, read October 10). Staff must be trained within 60 days of hire; training lasts 3 years (509.049, read October 10). Owner sends both lists. 3. Ask the beverage division to add "Suite 19" so both licenses match. NEXT 30 DAYS.

13. Money owed and public records. Next route for state court cases: a browser search of the Duval Clerk court records. NEXT 30 DAYS.

T1 Staff food-safety training records kept and shown on request. one training binder or folder, with a copy at the front counter: each worker's certificate, hire date and training date, checked against the 60-day deadline every month

T3 Employee illness-reporting acknowledgements on file. each worker signs the illness-reporting form at hire; the signed forms are kept in the training binder

Where they show up online, and when they last posted

Listings count: on 12 of 16 sites we suggest

Counting rule: a company page counts 1, an agent's or owner's page counts one half, no page counts 0. A site is counted when the listing came up or your own website links to it. Here: 12 company pages = 12. Not counted: Bing Places, Nextdoor, LinkedIn (no listing came up) and YouTube (no channel found and your website does not link one).

Site	On it?	Last post	Why it matters
Google Business Profile	Ask the owner: who can log in to your Google Business Profile, and what name, category, suite, phone, star number and review count does it show?	n/a	Where most local searches, hours, ordering and directions start
Apple Maps	Ask the owner: do you have an Apple Maps place card, and which name, suite and hours does it show?	n/a	Feeds iPhones and Siri
Bing Places	Ask the owner: have you claimed Bing Places? Search Bing Maps for "Frozen Fusion 10503 San Jose Blvd".	n/a	Feeds Bing and Copilot answers
Yelp	Ask the owner: who holds the Yelp login, what suite and phone does the page show, and do you answer reviews?	n/a	Diners read reviews here before they visit
Tripadvisor	Listed: a Tripadvisor page exists (DuckDuckGo search, October 11, 2026, 22:08:45 UTC). Ask the owner: what rating does it show?	n/a	Visitors and locals read reviews here
DoorDash	Ask the owner: is the shop on DoorDash, and what name, phone and suite does the store page show?	n/a	Delivery customers; the menu and suite must match
Uber Eats	Ask the owner: is the shop on Uber Eats, is the store still open there, and what phone and suite does it show?	n/a	Delivery customers; the menu and suite must match
Facebook	Linked from your website: facebook.com/frozenfusionjax. A web search did not return the page (Oct 11, 2026). Ask the owner: send your Facebook link and follower count.	Ask the owner: date of last post	Local following; people check the page before they visit
Instagram	Linked from your website: instagram.com/frozenfusionjax. A web search did not return the page (Oct 11, 2026). Ask the owner: send your Instagram link and the date of your last post.	Ask the owner: date of last post	Photos of the food; the website link sits in the bio
BBB	Listed: a search-engine listing shows a BBB profile; we did not open the BBB page (Oct 11, 2026). Ask the owner: what grade and accreditation does your BBB profile show?	n/a	A trust signal for people who check complaints first
Nextdoor	No Nextdoor page came up for the name in a web search (October 11, 2026, 22:05 UTC). Ask the owner: do you have a Nextdoor business page? Send the link.	n/a	Neighbors recommend local shops here
YouTube	No channel found: a web search returned no YouTube page and your website does not link one (Oct 11, 2026). Ask the owner: do you post on YouTube, and what is the channel?	No posts	Short videos show up in Google results
LinkedIn	Ask the owner: do you have a LinkedIn company page? Send the link.	n/a	Lower value for a food shop
X (Twitter)	Linked from your website: x.com/frozenfusionjax; a web search returned no profile (Oct 11, 2026). Ask the owner: is X in use, and when was the last post?	Ask the owner: date of last post	Lower value for a food shop
Own website (frozenfusionus.com)	Listed: shows in Google with site links, suite 19A (Oct 11, 2026)	Banner shows the $500 review drawing, ends 11/1	Where people check hours, the menu and order online
TikTok	Linked from your website: tiktok.com/@frozenfusionjax. A web search did not return the page (Oct 11, 2026). Ask the owner: send your TikTok link and follower count.	Ask the owner: date of last post	Short videos reach new local customers

Read October 11, 2026. Each "no listing" answer comes with a matching search for Publix Jacksonville that did find that site's pages, so the search itself works. Your website links to the X account, so it counts.

Website, SEO and Google setup

Website search setup (SEO): No letter yet: 0 of 8 rows graded, not enough to grade; 7 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
S1 Search rankings	Ask the owner	Brand-name searches show the shop (see Listings). Your place in category searches ("frozen yogurt Jacksonville", "boba Jacksonville", "catering Jacksonville") comes from your screenshot.	Please show us where you appear for these searches: on your phone, search Google and Google Maps for "frozen yogurt Jacksonville" (and your other main items) and tell us where Frozen Fusion shows, or send a screenshot. Other searches to try: "boba Jacksonville", "pizza near San Jose Blvd", "catering Jacksonville", "dessert Mandarin".
S2 Google Business Profile	Ask the owner	Ask the owner: who can log in to your Google Business Profile, and what name, category, suite, phone, star number and review count does it show?	Ask the owner: who can log in to the profile, and what star number and review count does it show?
S3 Address (NAP)	Checked, conflict	Name, address, phone across sources (Oct 11): the website says 10503 San Jose Blvd suite 19A, (904) 728-4747, 9 am - 9 pm daily; the state license reads Ste 19.	Ask the owner: which suite is right (19 or 19A)? Do you have a Too Good To Go listing, and what suite does it show? Then make the state license, website, Google, Yelp and delivery apps match.
S4 Review numbers	Ask the owner	Google: 4.8 stars (read October 12, 2026, 13:05 UTC). Yelp: 4.3 stars from 11 reviews (read October 12, 2026, 13:06 UTC). Both pages were read in a private browser window, not signed in.	Ask the owner: how many Google reviews does your profile show? Please also send a screenshot of your Google reviews sorted lowest-first. We will then list each negative review and the reply it needs.
S5 Website content for search	Checked	Home title is "Home - ice cream/coffee shop"; meta description names Jacksonville, lunch, coffee, boba, paninis, Portuguese pizza, milkshakes; canonical is the home address; one JSON-LD block; share image set.	Change the page title to include the business name and the city.
S6 Local SEO / map pack	Ask the owner	How your business shows on the Google map comes from your screenshot.	Please show us where you appear for these searches: on your phone, search Google and Google Maps for "frozen yogurt Jacksonville" (and your other main items) and tell us where Frozen Fusion shows, or send a screenshot. Also tell us which name should appear on Google.
S8 Technical SEO (crawl, sitemap, structured data, speed)	Checked in part	robots.txt allows all and lists the sitemap. The sitemap has 223 URLs, 204 of them menu items (priority: 207 at 0.7, 2 at 0.8, 1 at 0.9, 13 at 1.0).	Run a full speed and crawl report with a browser-based tool; the site shows a security check to plain requests.
S9 Competitor tracking	Ask the owner	Needs the Google results from S1 first.	After S1, list the top 3 by public review count.

Website turns visitors into calls: No letter yet: 0 of 14 rows graded, not enough to grade; 12 info requested, 2 estimates left out

What we check	Status	What we saw	Fix plan
WC1 Call to action above the fold	Checked	Phone: an Order Online button and a sticky bar Order Now / Sign In / Sign Up. Desktop: ORDER ONLINE in the menu and hero. No call or catering button above the fold.	Add a call button above the fold.
WC2 Click-to-call	Checked	tel link in the footer on every page, not above the fold; 17-20 px tall at phone width.	Move it up and make it at least 24 px tall.
WC3 Phone consistency	Ask the owner	One number, (904) 728-4747, on every site page read. Ask the owner: what phone and suite do your DoorDash and Uber Eats pages show, and is Uber Eats still open?	Send a screenshot of each store page so we can match the phone and suite to the website.
WC4 Form length	Checked in part	The contact form asks first name, last name, email, phone and comments; the catering form has 9 fields including hidden spam-check fields (Oct 11, 17:03 UTC). Ask the owner: how many fields do you see on the catering form?	Keep the catering form to the fields you need (date, time, servings, email, phone).
WC5 Form placement	Checked	Forms on /catering, /contact, /private-events (spam check) and a review form on /reviews; none on the home page.	Add a catering button on the home page.
WC6 Chat / text	Checked, none	No chat or text widget in the code of 6 pages at phone and desktop widths.	Optional.
WC7 Booking / ordering path	Checked	Online ordering works for pickup and delivery on the Popmenu ordering page, with public prices; catering is a form (Oct 11, 16:58-17:12 UTC). The earlier note that menus were unavailable was a stale saved copy.	None needed.
WC8 Trust badges that are true	Checked, none shown	No badges, awards or licence claims on the pages read. One boast: "Jacksonville's most exciting frozen dessert destination".	Ask the owner: do you want licence SEA2616528 or any certificate shown on the site? Send the paper first.
WC9 Social proof matches	Ask the owner	Site /reviews shows customer reviews with first names and no star average. Ask the owner: what star number and review count do Google and Yelp show? We will check that the site matches them.	Send a screenshot of each page.
WC13 Mobile usability	Checked	Phone width: correct viewport, no sideways scroll, no text under 12 px; 13/8/13 tap targets under 24 px on home/catering/contact.	Enlarge small links.
WC14 Conversion tracking	Checked, tags found	Google Tag Manager GTM-WKR48LB8, two GA4 IDs (G-DQRKTC277L, G-LBJ857R4E4), Google Ads AW-17925927037 and an old Universal Analytics ID in the page code.	Ask the owner: screenshot GA4 Key events (last 90 days) for each property and say which one you use.

Reviews: do they answer them?

Bad reviews and press: D, provisional, 5 of 14 rows graded; 8 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
R1 Google reviews: negatives, severity, recency, reply	Ask the owner	Ask the owner: please send a screenshot of your Google reviews sorted lowest first, with any replies you posted.	Owner: the shop owner sends the screenshot. Grade each 1 to 3 star review for severity and reply on receipt. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R2 Yelp	Ask the owner	Ask the owner: please send a screenshot of your Yelp reviews sorted lowest first, and tell us whether you reply to them.	Owner: the shop owner sends the screenshot. Grade each 1 to 3 star review for severity and reply on receipt. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.

Bad reviews and bad press

What we check	Status	What we saw	Fix plan
R3 BBB complaints and reviews	Ask the owner	A search-engine listing shows a BBB profile; we did not open the BBB page. The suite reads 19 on the state license and 19A on the website. Ask the owner: what grade and accreditation does your BBB profile show, and is your legal suite number 19 or 19A?	Owner: shop owner. Confirms the business asked for the BBB profile; if not, asks BBB to correct or remove it; answers any BBB complaint within the BBB's deadline. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R4 Industry sites (Tripadvisor, delivery apps, Popmenu review page)	Ask the owner	A Tripadvisor page for the shop exists (DuckDuckGo search, October 11, 2026, 22:08:45 UTC). Ask the owner: which of Tripadvisor, DoorDash, Uber Eats and Popmenu list the shop, what rating does each show, and is Uber Eats still open?	Owner: the shop owner sends the ratings and any 1 to 3 star reviews. Cost: $0, 45 minutes (estimate). Priority: NEXT 30 DAYS.
R5 Social comments (Facebook, Instagram, Nextdoor)	Ask the owner	FOUND: the company website links four accounts: facebook.com/frozenfusionjax, instagram.com/frozenfusionjax, x.com/frozenfusionjax and tiktok.com/@frozenfusionjax; it links no YouTube channel (our saved site pages, read 16:58 to 17:05 UTC). Search trail: DuckDuckGo (22:08:42 UTC and 22:12:44 UTC) returns the Facebook, Instagram and X pages and posts from them; a Nextdoor business page exists at nextdoor.com/pages/frozen-fusion/ (DuckDuckGo 22:13:11 UTC; Nextdoor is closed to us by team rule, so only the search result was read). A post in the public Facebook group "The Scoop with Jax Restaurant Reviews" promotes the shop (search result only). Comments, tagged posts and the Facebook reviews tab sit behind a login, and we do not log in to a client's accounts, so no comment was read. Ask the owner: "In the last 12 months, has anyone posted a complaint, a bad review or a negative comment on your Facebook page (including Reviews), Instagram, TikTok, X or Nextdoor? Please send a screenshot of each one and of your reply, and tell us the date of your last post on each account."	Owner: shop owner sends the screenshots; we grade each comment and reply on receipt. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R6 Forums and Reddit	NOT FOUND	Search trail: DuckDuckGo "Frozen Fusion" Jacksonville reddit (22:08:42 UTC): 9 results, none on Reddit or a forum. A web search for "Frozen Fusion" Jacksonville reddit (October 11): 0 Reddit results. Reddit: one route (DuckDuckGo) with a control; a second route is not possible (search tools barred). Control: the same DuckDuckGo route for "jacksonville mandarin ice cream reddit" (22:14:33 UTC) shows two r/jacksonville threads on page one, so the route does surface Reddit. Forums, second route: a web search for "Frozen Fusion" Jacksonville forum, discussion or thread (October 11, 22:19 UTC) found 0 matches, while the same search returned forum pages for other topics. Forums found: one promotional post in the Facebook group "The Scoop with Jax Restaurant Reviews" (positive). Scope: first page of two search engines; not Reddit's own search.	Owner: shop owner. Set a free name alert (Google Alerts, F5Bot for Reddit) for "Frozen Fusion" Jacksonville. Cost: $0, 10 minutes (estimate). Priority: NEXT 90 DAYS.
R7 News and press	D	FOUND, negative: FloridaFoodSafety.org, "Food from unknown sources, an unreported sick worker — and Jacksonville's Frozen Fusion stayed open anyway" (page title "Jacksonville Frozen Fusion Racked Up 6 High-Severity Violations, Stayed Open"), August 12, 2026, "FloridaFoodSafety.org Staff"; the page says it was written with AI from state inspection data and reviewed by an editor (floridafoodsafety.org/news/inspections/frozen-fusion-health-inspection-august-2026, read October 11). It does not quote the shop. It does not match the state record. The article says July 29 brought six high-severity violations and one intermediate, naming food from an unapproved or unknown source, an employee not reporting illness, poor handwashing, unsanitized food-contact surfaces, no raw-food consumer advisory, an absent person in charge and reused single-use items. The state's own record for that visit lists 3 high-priority, 0 intermediate and 4 basic: raw animal food not separated from ready-to-eat food; a stop-sale on milk, plant milks and whipped cream held overnight at 48 to 53°F; ice-cream mix out at 46°F (marked repeat violation and administrative complaint); plus mold in the ice machine, dead insects in traps, freezer ice buildup and a knife stored in a crack (DBPR visit detail, saved October 8; re-read October 11, 22:17 UTC). None of the article's sourcing, illness, handwashing, surface, advisory or person-in-charge items appears on the state record. This article is the first result for the shop's name with "complaint", "news" and "reddit" on DuckDuckGo (22:08:42 to 22:13:02 UTC). FOUND, neutral: NewsBreak "Frozen Fusion Offers Brazilian Desserts and Coffee" (22:12:44 UTC); the Times-Union's inspection data page data.jacksonville.com lists the shop's inspections (search result 22:08:48 UTC; the page blocked automated reading). NOT FOUND on local TV and newspaper sites: a web search for the six local outlets (October 11), 0 mentions; control: the same searches return the floridafoodsafety article and event listings for the shop.	Owner: shop owner, with the shop's attorney if wanted. 1. Write to the site's editor (named on the page), attach the state's July 29 record, and ask for a correction: the counts (3 high, 0 intermediate, 4 basic) and the removal of the violations the state did not cite; ask that it add that the July 30 re-inspection met standards. 2. Keep inspections clean. Cost: $0, 30 minutes (estimate); attorney letter about $150 to $400 (estimate). Priority: NEXT 30 DAYS.
R8 State complaints and discipline	F (0.0)	Read October 8 and October 10. Five inspections on record for food license SEA2616528. July 29, 2026 (complaint visit): follow-up required; 3 high-priority, 0 intermediate, 4 basic violations; milk held at 48 to 53°F, raw animal food stored with ready-to-eat food; a stop-sale; marked as a repeat with an administrative complaint noted. July 30, 2026: met standards, no violations. April 20, 2026: follow-up required (2 high, 4 intermediate, 2 basic); May 28, 2026: met standards. October 29, 2025: met standards (0 high, 1 intermediate, 2 basic). Test search: the same record route shows the seven July 29 violations, so the clean visits are real results. A third-party site lists the same five visits and 18 violations in all, which matches our counts (7, 0, 8, 0, 3). The five inspection records do not show what happened to the administrative complaint (fine, settlement or dismissal). Ask the owner: "How was the July 29, 2026 administrative complaint closed (fine paid, settlement or dismissed), and can you send the final order or letter from the state?" Severity 3 (regulator action). The record shows clean re-inspections on July 30 and May 28, but the administrative complaint outcome is not on file, so under the rubric (line 37) a regulator action is F until the outcome is shown closed.	Owner: shop owner, with the shop's attorney. 1. Sends the outcome of the July 29 complaint and proof of each correction (temperature logs, food-separation setup, training). 2. Keeps the clean-inspection run going: zero high-priority violations in each of the next 3 inspections, plus a closed complaint with evidence, lets us re-grade this row to D or better. Cost: $0 to send; attorney review about $150 to $400 (estimate). Priority: RISK NOW if the complaint ended in a fine not yet paid; otherwise NEXT 30 DAYS.
R9 Court records	Ask the owner	FOUND 0 so far: federal court records 0 cases for "Frozen Fusion"; Florida UCC index no "Frozen Fusion" debtor; Duval Official Records, every document type, 2010 to October 7, 2026: "No names found" (October 10, attested by our team; controls: the same searches find Publix Super Markets, 2,584 federal docket entries, UCC filings, 609 Duval record names). State court (civil, small claims, employment): the Duval Clerk's CORE PublicAccess search asks for a captcha before any case search (debt-credit row D11.9, read 17:08 UTC; our check 22:10 UTC showed the login page), and we do not solve captchas. Search trail: a web search for "Frozen Fusion LLC" Florida lawsuit OR plaintiff OR defendant (October 11): no case names the company. Ask the owner: "Has Frozen Fusion LLC ever been sued, taken to small claims, or received a court summons or a demand letter? If yes, please send the first page."	Owner: shop owner answers; or a person at a screen runs the Duval CORE PublicAccess name search (captcha by hand). Cost: $0, 15 minutes (estimate). Priority: NEXT 30 DAYS.
R11 Review authenticity (FTC 16 CFR 465)	C (2.0)	Home page of www.frozenfusionus.com, read October 11, 2026, 17:00:32 UTC: a banner at the top says "Win $500! Enter by writing a dish review to help others. Drawing 11/1." The review form on /reviews (read 17:00:47 UTC) asks for the location, the item, the review and an email, and says Popmenu, "which powers this site and is sponsoring this giveaway", runs it. The form does not ask for a star rating or a positive review, so it does not break the rule against rewarding only good (or only bad) reviews (16 CFR 465.4, eCFR current to October 7, 2026, read October 11). The gap: the four reviews shown under "Our Latest Reviews" (all positive, 6 to 7 months old) carry no note that reviewers could win a prize. FTC guidance says a review written for an incentive should say so clearly (16 CFR 255.5(a) and its Example 6(ii), read October 11). The site shows no star average and no low reviews; whether low reviews are held back is a separate rule (16 CFR 465.7(b)). Ask the owner: "Does Popmenu publish every review sent through your site, including low ones, or do you or Popmenu choose which ones show? And did any entrant have to give a good review to win?"	Owner: shop owner, with Popmenu. 1. Ask Popmenu to add a line to each review from the drawing, such as "Entered in a prize drawing". 2. Show low reviews as well as good ones, or say on the page how reviews are picked. 3. Keep the drawing open to every review, good or bad. Cost: $0; attorney review of the Popmenu giveaway terms about $150 to $400 (estimate). Priority: NEXT 30 DAYS; RISK NOW only if the owner's answer shows entries were tied to a good review.
R12 Other complaint sites (Trustpilot, Ripoff Report, Complaints Board)	B	NOT FOUND (B-capped). Trustpilot, Ripoff Report, Complaints Board and Pissed Consumer: a web search limited to those sites for "Frozen Fusion" review complaint, and for frozenfusionus.com, found 0 pages about the shop (October 11, 22:19 UTC). Control: the same limited search for Jacksonville company complaints found 10 pages (8 Ripoff Report, 2 Complaints Board), so the route finds complaints on those sites. Ripoff Report: DuckDuckGo "frozen fusion jacksonville ripoff report" (22:13:02 UTC) shows no report, only the site home page. Complaints Board and Pissed Consumer: DuckDuckGo "Frozen Fusion" Jacksonville complaint (22:08:48 UTC), 9 results, none on a complaint site. Control: the same DuckDuckGo route returns the shop's BBB profile and inspection pages, so it finds pages about this name. Scope: first page of each search.	Owner: shop owner. Add these sites to the name alert in R6. Cost: $0, 10 minutes (estimate). Priority: NEXT 90 DAYS.
R14 Search-suggestion test	B	FOUND, read October 11, 2026, 22:04:14 to 22:04:18 UTC: Google, Bing and DuckDuckGo suggestions for "frozen fusion" plus jacksonville, reviews, complaints, scam, lawsuit, cafe, health and closed show no negative phrase. Google offers "frozen fusion jacksonville reviews", "frozen fusion jax", "frozen fusion menu"; for "complaints" and "scam" it only offers "frozen fusion reviews"; for "lawsuit", "health" and "closed" it offers nothing. Control: the same route returned 10 suggestions for "frozen fusion", so it ran. Two notes: (1) "frozen fusion" is also the name of a cannabis strain and other products, which crowd the suggestions without "jacksonville"; (2) on page one of results, the negative FloridaFoodSafety article (R7) ranks first for the name with "complaint" and "news" (DuckDuckGo 22:08:48 and 22:12:44 UTC). Graded in R7, not twice.	Owner: shop owner. Use "Frozen Fusion Jacksonville" or "Frozen Fusion Cafe" in every profile and post, so searches find the shop and not the strain. Cost: $0. Priority: NEXT 90 DAYS.

Food and dessert shops vs. top local competitors

Pricing vs. competitors: C (1.90), provisional, 3 of 9 rows graded; 5 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
P1 Peer set: 3 named local competitors	ESTIMATE: confirm with owner	Starter peers, all within about two miles on San Jose Boulevard (a search-engine roundup, October 10): V Pizza, Whit's Frozen Custard, Menchie's. Others named: Bruster's Real Ice Cream, Jeremiah's Italian Ice. "Top" is not yet backed by a ranking or the owner's view.	Owner: shop owner. Picks the 3 shops customers compare with. Cost: $0, 15 minutes (estimate). Priority: NEXT 30 DAYS.
P2 Competitors' published prices	D	All three peers read on their own websites. V Pizza menu page (October 10, 20:33:47 UTC) prints only a 48-wing platter at $94 and a pizza stone at $20; no pizza, panini or dessert price. Whit's Frozen Custard menu page (October 10, 20:33:52 UTC) prints no dollar amount and says "(Pricing & Product Vary By Location)". Menchie's home page (robots 200 and allowing, read October 11, 2026 17:06:47 UTC) prints no per-ounce or cup price; its only dollar figure is a free $5 birthday reward. Result: 0 of 3 peers publish a price we can compare to a Frozen Fusion item. Control: the same reads return the $94 and $20 figures and the Menchie's reward text, so prices would have been seen. Scope: home plus menu pages, text only (prices inside images or ordering apps are outside the read).	Owner: write down 10 common items at each of the 3 shops from their in-store boards, dated; a staff member, about 1 hour (estimate), $0. NEXT 30 DAYS.
P3 Frozen Fusion's own published prices	B-	Prices print on the ordering page (Oct 11, 17:12 UTC), e.g. Four Cheese Pizza $19.99, Dulce de Leche crepe $12.99, cakes $6.75. The earlier note that menus were unavailable is out of date.	None needed.
P7 Fee disclosure and wording (delivery, service, platform fees)	C	The ordering page reads, but fees show only at checkout; a test order needs separate approval.	The website provider sends a screenshot of checkout showing every fee, or you approve one test order.

Sales vs. top companies: No letter yet: 1 of 10 rows graded, not enough to grade; 8 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
S5 Peer set: top shops in the same area	ESTIMATE: confirm with owner	Nearby sellers named by one search-engine roundup (October 10): V Pizza, Menchie's, Bruster's Real Ice Cream, Whit's Frozen Custard, Jeremiah's Italian Ice. No sales ranking exists, so "top" cannot be sourced.	Owner: shop owner. Names the 3 to 5 shops that matter most. Cost: $0, 15 minutes (estimate). Priority: NEXT 30 DAYS.
S6 Comparison with the top shops	Ask the owner	No public sales data exists for single shops.	Ask the owner: total register sales for the last full month.
S8 Claims check ("best", "number one", sales claims)	B-	Read October 11, 2026 (logged out, 16:58 to 17:05 UTC): the six pages say "Jacksonville's most exciting frozen dessert destination" (home) and nothing else of the "best" or "number one" kind; no sales, ranking or award claim. The banner is "Win $500! Enter by writing a dish review to help others. Drawing 11/1.", a promotion and not a sales claim. One unprovable superlative keeps this at B-. Scope: 6 pages.	Owner: remove "most exciting" or add proof; growth (us) rechecks. 15 min (estimate), $0. NEXT 30 DAYS.
S9 Market share	Ask the owner	No public county sales total for this kind of shop was found that matches the company (search trail Oct 10 and Oct 11).	Ask the owner: total sales for the last 12 months.

Staff turnover

Staff turnover: No letter yet: 0 of 7 rows graded, not enough to grade; 7 info requested, 0 estimates left out

Grades by area

Area	Grade	Why
Cyber security	B- (2.75)	provisional, 4 of 11 rows graded; 7 info requested, 0 estimates left out
Licenses and legal	B+ (3.24)	provisional, 7 of 16 rows graded; 9 info requested, 0 estimates left out
Records and systems	C (2.00)	provisional, 5 of 17 rows graded; 11 info requested, 1 estimate left out
AI search answers	No letter yet	0 of 11 rows graded, not enough to grade; 11 info requested, 0 estimates left out
Agent profiles (real estate only)	N/A	N/A (does not apply)
Bad reviews and press	D	provisional, 5 of 14 rows graded; 8 info requested, 1 estimate left out
Books and money	No letter yet	0 of 32 rows graded, not enough to grade; 31 info requested, 1 estimate left out
Brand	No letter yet	0 of 29 rows graded, not enough to grade; 28 info requested, 1 estimate left out
Debt and credit (education only)	No letter yet	6 of 40 rows graded, not enough to grade; 32 info requested, 2 estimates left out
Ethics and conduct	No letter yet	1 of 12 rows graded, not enough to grade; 11 info requested, 0 estimates left out
Financing (education only)	No letter yet	2 of 20 rows graded, not enough to grade; 18 info requested, 0 estimates left out
Follow-up with customers	No letter yet	6 of 25 rows graded, not enough to grade; 19 info requested, 0 estimates left out
Growth strategy	No letter yet	0 of 14 rows graded, not enough to grade; 13 info requested, 1 estimate left out
Leadership	No letter yet	2 of 18 rows graded, not enough to grade; 16 info requested, 0 estimates left out
Listings and last post	No letter yet	0 of 12 rows graded, not enough to grade; 12 info requested, 0 estimates left out
Marketing and ads	No letter yet	2 of 15 rows graded, not enough to grade; 13 info requested, 0 estimates left out
Performance reviews and careers	No letter yet	0 of 12 rows graded, not enough to grade; 12 info requested, 0 estimates left out
Phone answering	No letter yet	0 of 19 rows graded, not enough to grade; 19 info requested, 0 estimates left out
Pricing vs. competitors	C (1.90)	provisional, 3 of 9 rows graded; 5 info requested, 1 estimate left out
Quality and website security	No letter yet	4 of 25 rows graded, not enough to grade; 21 info requested, 0 estimates left out
Sales process	No letter yet	0 of 22 rows graded, not enough to grade; 22 info requested, 0 estimates left out
Sales vs. top companies	No letter yet	1 of 10 rows graded, not enough to grade; 8 info requested, 1 estimate left out
Staff turnover	No letter yet	0 of 7 rows graded, not enough to grade; 7 info requested, 0 estimates left out
Suppliers and purchasing	No letter yet	0 of 12 rows graded, not enough to grade; 12 info requested, 0 estimates left out
Training	No letter yet	0 of 25 rows graded, not enough to grade; 25 info requested, 0 estimates left out
Website search setup (SEO)	No letter yet	0 of 8 rows graded, not enough to grade; 7 info requested, 1 estimate left out
Website turns visitors into calls	No letter yet	0 of 14 rows graded, not enough to grade; 12 info requested, 2 estimates left out
What's trending	No letter yet	0 of 4 rows graded, not enough to grade; 3 info requested, 1 estimate left out

Everything we test

AI search answers: No letter yet: 0 of 11 rows graded, not enough to grade; 11 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
AI2 ChatGPT	Ask the owner	The answers come from the prompts you run.	Ask the owner: type our 6 prompts into ChatGPT and paste the answers.
AI3 Perplexity	Ask the owner	The answers come from the prompts you run.	Ask the owner: same 6 prompts in Perplexity.
AI4 Google AI Overviews	Ask the owner	Ask the owner: search your shop's name on Google and send a screenshot of the AI Overview at the top, if one shows.	Send the screenshot asked for in this row; we then compare it with your website.
AI5 Other assistants	Ask the owner	No public source covers this.	Ask the owner: do customers say they found you through Gemini, Siri or Alexa?
AI6 What AI cites	Ask the owner	Ask the owner: what does Google's AI summary say about your hours and address when you search your shop's name?	Keep your Google listing, Yelp, Facebook and website matching.
AI7 Accuracy	Ask the owner	Ask the owner: what does Google's AI summary say about your hours and address when you search your shop's name?	Ask the owner: which suite do customers walk to, and what are your Sunday hours?
AI8 Crawler access	Checked	robots.txt (Oct 11, 16:58 UTC): all crawlers allowed, AI use allowed, sitemap listed. Plain requests without a browser still meet a security challenge.	Ask the owner: is the challenge turned on for search and AI crawlers?
AI9 Quotable content / structured data	Checked	Home page code (Oct 11, 17:00 UTC) has one structured-data block: Restaurant with address, phone, location, hours 9-9 daily, price $$, three menu links, an order action, and links to Instagram, TikTok, Facebook, Snapchat, X and Pinterest. No star rating in it.	Add the review rating once the Google count is confirmed.
AI10 Repeat runs	Ask the owner	Ask the owner: a person repeats the 6 prompts 3 times each in ChatGPT and Perplexity, and searches the shop's name on Google twice, a day apart, and tells us whether the phone and suite stay the same.	Ask the owner: a person repeats the 6 prompts 3 times each in ChatGPT and Perplexity.
AI11 Who is named instead	Ask the owner	Brand searches show only neighbors (Picasso's, same shopping center).	A person reads the category answers and lists who appears.

Agent profiles (real estate only): N/A (does not apply)

Bad reviews and press: D, provisional, 5 of 14 rows graded; 8 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
R1 Google reviews: negatives, severity, recency, reply	Ask the owner	Ask the owner: please send a screenshot of your Google reviews sorted lowest first, with any replies you posted.	Owner: the shop owner sends the screenshot. Grade each 1 to 3 star review for severity and reply on receipt. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R2 Yelp	Ask the owner	Ask the owner: please send a screenshot of your Yelp reviews sorted lowest first, and tell us whether you reply to them.	Owner: the shop owner sends the screenshot. Grade each 1 to 3 star review for severity and reply on receipt. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R3 BBB complaints and reviews	Ask the owner	A search-engine listing shows a BBB profile; we did not open the BBB page. The suite reads 19 on the state license and 19A on the website. Ask the owner: what grade and accreditation does your BBB profile show, and is your legal suite number 19 or 19A?	Owner: shop owner. Confirms the business asked for the BBB profile; if not, asks BBB to correct or remove it; answers any BBB complaint within the BBB's deadline. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R4 Industry sites (Tripadvisor, delivery apps, Popmenu review page)	Ask the owner	A Tripadvisor page for the shop exists (DuckDuckGo search, October 11, 2026, 22:08:45 UTC). Ask the owner: which of Tripadvisor, DoorDash, Uber Eats and Popmenu list the shop, what rating does each show, and is Uber Eats still open?	Owner: the shop owner sends the ratings and any 1 to 3 star reviews. Cost: $0, 45 minutes (estimate). Priority: NEXT 30 DAYS.
R5 Social comments (Facebook, Instagram, Nextdoor)	Ask the owner	FOUND: the company website links four accounts: facebook.com/frozenfusionjax, instagram.com/frozenfusionjax, x.com/frozenfusionjax and tiktok.com/@frozenfusionjax; it links no YouTube channel (our saved site pages, read 16:58 to 17:05 UTC). Search trail: DuckDuckGo (22:08:42 UTC and 22:12:44 UTC) returns the Facebook, Instagram and X pages and posts from them; a Nextdoor business page exists at nextdoor.com/pages/frozen-fusion/ (DuckDuckGo 22:13:11 UTC; Nextdoor is closed to us by team rule, so only the search result was read). A post in the public Facebook group "The Scoop with Jax Restaurant Reviews" promotes the shop (search result only). Comments, tagged posts and the Facebook reviews tab sit behind a login, and we do not log in to a client's accounts, so no comment was read. Ask the owner: "In the last 12 months, has anyone posted a complaint, a bad review or a negative comment on your Facebook page (including Reviews), Instagram, TikTok, X or Nextdoor? Please send a screenshot of each one and of your reply, and tell us the date of your last post on each account."	Owner: shop owner sends the screenshots; we grade each comment and reply on receipt. Cost: $0, 30 minutes (estimate). Priority: NEXT 30 DAYS.
R6 Forums and Reddit	NOT FOUND	Search trail: DuckDuckGo "Frozen Fusion" Jacksonville reddit (22:08:42 UTC): 9 results, none on Reddit or a forum. A web search for "Frozen Fusion" Jacksonville reddit (October 11): 0 Reddit results. Reddit: one route (DuckDuckGo) with a control; a second route is not possible (search tools barred). Control: the same DuckDuckGo route for "jacksonville mandarin ice cream reddit" (22:14:33 UTC) shows two r/jacksonville threads on page one, so the route does surface Reddit. Forums, second route: a web search for "Frozen Fusion" Jacksonville forum, discussion or thread (October 11, 22:19 UTC) found 0 matches, while the same search returned forum pages for other topics. Forums found: one promotional post in the Facebook group "The Scoop with Jax Restaurant Reviews" (positive). Scope: first page of two search engines; not Reddit's own search.	Owner: shop owner. Set a free name alert (Google Alerts, F5Bot for Reddit) for "Frozen Fusion" Jacksonville. Cost: $0, 10 minutes (estimate). Priority: NEXT 90 DAYS.
R7 News and press	D	FOUND, negative: FloridaFoodSafety.org, "Food from unknown sources, an unreported sick worker — and Jacksonville's Frozen Fusion stayed open anyway" (page title "Jacksonville Frozen Fusion Racked Up 6 High-Severity Violations, Stayed Open"), August 12, 2026, "FloridaFoodSafety.org Staff"; the page says it was written with AI from state inspection data and reviewed by an editor (floridafoodsafety.org/news/inspections/frozen-fusion-health-inspection-august-2026, read October 11). It does not quote the shop. It does not match the state record. The article says July 29 brought six high-severity violations and one intermediate, naming food from an unapproved or unknown source, an employee not reporting illness, poor handwashing, unsanitized food-contact surfaces, no raw-food consumer advisory, an absent person in charge and reused single-use items. The state's own record for that visit lists 3 high-priority, 0 intermediate and 4 basic: raw animal food not separated from ready-to-eat food; a stop-sale on milk, plant milks and whipped cream held overnight at 48 to 53°F; ice-cream mix out at 46°F (marked repeat violation and administrative complaint); plus mold in the ice machine, dead insects in traps, freezer ice buildup and a knife stored in a crack (DBPR visit detail, saved October 8; re-read October 11, 22:17 UTC). None of the article's sourcing, illness, handwashing, surface, advisory or person-in-charge items appears on the state record. This article is the first result for the shop's name with "complaint", "news" and "reddit" on DuckDuckGo (22:08:42 to 22:13:02 UTC). FOUND, neutral: NewsBreak "Frozen Fusion Offers Brazilian Desserts and Coffee" (22:12:44 UTC); the Times-Union's inspection data page data.jacksonville.com lists the shop's inspections (search result 22:08:48 UTC; the page blocked automated reading). NOT FOUND on local TV and newspaper sites: a web search for the six local outlets (October 11), 0 mentions; control: the same searches return the floridafoodsafety article and event listings for the shop.	Owner: shop owner, with the shop's attorney if wanted. 1. Write to the site's editor (named on the page), attach the state's July 29 record, and ask for a correction: the counts (3 high, 0 intermediate, 4 basic) and the removal of the violations the state did not cite; ask that it add that the July 30 re-inspection met standards. 2. Keep inspections clean. Cost: $0, 30 minutes (estimate); attorney letter about $150 to $400 (estimate). Priority: NEXT 30 DAYS.
R8 State complaints and discipline	F (0.0)	Read October 8 and October 10. Five inspections on record for food license SEA2616528. July 29, 2026 (complaint visit): follow-up required; 3 high-priority, 0 intermediate, 4 basic violations; milk held at 48 to 53°F, raw animal food stored with ready-to-eat food; a stop-sale; marked as a repeat with an administrative complaint noted. July 30, 2026: met standards, no violations. April 20, 2026: follow-up required (2 high, 4 intermediate, 2 basic); May 28, 2026: met standards. October 29, 2025: met standards (0 high, 1 intermediate, 2 basic). Test search: the same record route shows the seven July 29 violations, so the clean visits are real results. A third-party site lists the same five visits and 18 violations in all, which matches our counts (7, 0, 8, 0, 3). The five inspection records do not show what happened to the administrative complaint (fine, settlement or dismissal). Ask the owner: "How was the July 29, 2026 administrative complaint closed (fine paid, settlement or dismissed), and can you send the final order or letter from the state?" Severity 3 (regulator action). The record shows clean re-inspections on July 30 and May 28, but the administrative complaint outcome is not on file, so under the rubric (line 37) a regulator action is F until the outcome is shown closed.	Owner: shop owner, with the shop's attorney. 1. Sends the outcome of the July 29 complaint and proof of each correction (temperature logs, food-separation setup, training). 2. Keeps the clean-inspection run going: zero high-priority violations in each of the next 3 inspections, plus a closed complaint with evidence, lets us re-grade this row to D or better. Cost: $0 to send; attorney review about $150 to $400 (estimate). Priority: RISK NOW if the complaint ended in a fine not yet paid; otherwise NEXT 30 DAYS.
R9 Court records	Ask the owner	FOUND 0 so far: federal court records 0 cases for "Frozen Fusion"; Florida UCC index no "Frozen Fusion" debtor; Duval Official Records, every document type, 2010 to October 7, 2026: "No names found" (October 10, attested by our team; controls: the same searches find Publix Super Markets, 2,584 federal docket entries, UCC filings, 609 Duval record names). State court (civil, small claims, employment): the Duval Clerk's CORE PublicAccess search asks for a captcha before any case search (debt-credit row D11.9, read 17:08 UTC; our check 22:10 UTC showed the login page), and we do not solve captchas. Search trail: a web search for "Frozen Fusion LLC" Florida lawsuit OR plaintiff OR defendant (October 11): no case names the company. Ask the owner: "Has Frozen Fusion LLC ever been sued, taken to small claims, or received a court summons or a demand letter? If yes, please send the first page."	Owner: shop owner answers; or a person at a screen runs the Duval CORE PublicAccess name search (captcha by hand). Cost: $0, 15 minutes (estimate). Priority: NEXT 30 DAYS.
R11 Review authenticity (FTC 16 CFR 465)	C (2.0)	Home page of www.frozenfusionus.com, read October 11, 2026, 17:00:32 UTC: a banner at the top says "Win $500! Enter by writing a dish review to help others. Drawing 11/1." The review form on /reviews (read 17:00:47 UTC) asks for the location, the item, the review and an email, and says Popmenu, "which powers this site and is sponsoring this giveaway", runs it. The form does not ask for a star rating or a positive review, so it does not break the rule against rewarding only good (or only bad) reviews (16 CFR 465.4, eCFR current to October 7, 2026, read October 11). The gap: the four reviews shown under "Our Latest Reviews" (all positive, 6 to 7 months old) carry no note that reviewers could win a prize. FTC guidance says a review written for an incentive should say so clearly (16 CFR 255.5(a) and its Example 6(ii), read October 11). The site shows no star average and no low reviews; whether low reviews are held back is a separate rule (16 CFR 465.7(b)). Ask the owner: "Does Popmenu publish every review sent through your site, including low ones, or do you or Popmenu choose which ones show? And did any entrant have to give a good review to win?"	Owner: shop owner, with Popmenu. 1. Ask Popmenu to add a line to each review from the drawing, such as "Entered in a prize drawing". 2. Show low reviews as well as good ones, or say on the page how reviews are picked. 3. Keep the drawing open to every review, good or bad. Cost: $0; attorney review of the Popmenu giveaway terms about $150 to $400 (estimate). Priority: NEXT 30 DAYS; RISK NOW only if the owner's answer shows entries were tied to a good review.
R12 Other complaint sites (Trustpilot, Ripoff Report, Complaints Board)	B	NOT FOUND (B-capped). Trustpilot, Ripoff Report, Complaints Board and Pissed Consumer: a web search limited to those sites for "Frozen Fusion" review complaint, and for frozenfusionus.com, found 0 pages about the shop (October 11, 22:19 UTC). Control: the same limited search for Jacksonville company complaints found 10 pages (8 Ripoff Report, 2 Complaints Board), so the route finds complaints on those sites. Ripoff Report: DuckDuckGo "frozen fusion jacksonville ripoff report" (22:13:02 UTC) shows no report, only the site home page. Complaints Board and Pissed Consumer: DuckDuckGo "Frozen Fusion" Jacksonville complaint (22:08:48 UTC), 9 results, none on a complaint site. Control: the same DuckDuckGo route returns the shop's BBB profile and inspection pages, so it finds pages about this name. Scope: first page of each search.	Owner: shop owner. Add these sites to the name alert in R6. Cost: $0, 10 minutes (estimate). Priority: NEXT 90 DAYS.
R14 Search-suggestion test	B	FOUND, read October 11, 2026, 22:04:14 to 22:04:18 UTC: Google, Bing and DuckDuckGo suggestions for "frozen fusion" plus jacksonville, reviews, complaints, scam, lawsuit, cafe, health and closed show no negative phrase. Google offers "frozen fusion jacksonville reviews", "frozen fusion jax", "frozen fusion menu"; for "complaints" and "scam" it only offers "frozen fusion reviews"; for "lawsuit", "health" and "closed" it offers nothing. Control: the same route returned 10 suggestions for "frozen fusion", so it ran. Two notes: (1) "frozen fusion" is also the name of a cannabis strain and other products, which crowd the suggestions without "jacksonville"; (2) on page one of results, the negative FloridaFoodSafety article (R7) ranks first for the name with "complaint" and "news" (DuckDuckGo 22:08:48 and 22:12:44 UTC). Graded in R7, not twice.	Owner: shop owner. Use "Frozen Fusion Jacksonville" or "Frozen Fusion Cafe" in every profile and post, so searches find the shop and not the strain. Cost: $0. Priority: NEXT 90 DAYS.

Books and money: No letter yet: 0 of 32 rows graded, not enough to grade; 31 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
F14.9 Public unpaid-tax warrants, liens and judgments against the company	ESTIMATE (A-; confirm with owner; left out of the mean)	Department of Revenue delinquent taxpayer list, read October 10: no entry for "FROZEN" or "FUSION" in about 1,990 rows. Test search: the same search on the same file finds "PORTABELLA RESTAURANT INC". Florida secured-transaction index: no "FROZEN FUSION" debtor (the list runs from "FROZEN FUN, LLC" straight to "FROZEN GOLD LLC"). Duval County Official Records, 2010 to October 7, 2026, every document type: "No names found". Test search: the same record search finds Publix Super Markets. The state list shows only warrants of $100,000 or more, so a smaller unpaid balance would not appear. Not covered: state court cases and federal tax liens filed in other offices.	Owner answers: has the IRS or the State of Florida ever sent a lien, levy, warrant or unpaid-tax notice? Send any letter. 10 min (estimate). NEXT 30 DAYS.
F18.3 Bankruptcy filings	Not found in open sources	CourtListener bankruptcy search (Oct 11, 22:03-22:07 UTC): "Frozen Fusion" 0 results, "Frozen Fusion LLC" 0 results; the same search for Publix returned 2,584. Two web searches returned only company directories. The federal index itself needs a paid login. This does not prove a clean record.	Ask the owner: has Frozen Fusion LLC, or its owner for a business debt, ever filed for bankruptcy or been named in a bankruptcy case?
F20 Unclaimed property owed to the company	Ask the owner: will you search "Frozen Fusion" on claimyourcashfl.gov (Florida's free unclaimed-property search) and send a screenshot of the result, or tell us if you have already claimed money from the state?	This search is made by the business itself on the official site (claimyourcashfl.gov); it takes about 2 minutes. Public dig, October 11, 2026, 22:07:01-22:07:12 UTC: DuckDuckGo and Bing searches for "Frozen Fusion" unclaimed property Florida Jacksonville returned no unclaimed-property listing for this company (only a Tripadvisor restaurant page and generic state pages); the official search at portal.claimyourcashfl.gov/ClaimSearch is behind a reCAPTCHA that only a person can pass, and Florida publishes no open name list we could reach. NOT FOUND in open sources; owner-only on the official one. Same finding covers checklist row C17.	Owner steps: (1) open claimyourcashfl.gov and choose Search; (2) type Frozen Fusion in the business name box and tick the reCAPTCHA box; (3) press Search; (4) screenshot the result list, or write "no results"; (5) send the screenshot. Do the same for "Frozen Fusion LLC". 10 min (estimate). NEXT 30 DAYS.

Brand: No letter yet: 0 of 29 rows graded, not enough to grade; 28 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
B1 Name fit	Ask the owner	Needs the owner's view.	Ask the owner: why "Frozen Fusion" when the menu is cafe food?
B2 Logo	Checked	Favicon /favicon.png; logo is in the saved page screenshots.	Owner or our team sends the original logo files.
B3 Colors	Checked	Most-used colors in the page code: teal #25c4cf, magenta #cf32a1, purple #ad8cf2, plus black and white.	Write the palette into a one-page brand guide.
B4 Fonts	Checked	Page code names two fonts: Raleway and Lato.	Keep both; write them into the brand guide.
B6 Voice and tagline	Checked	Tagline "Your Local Café for Breakfast, Lunch & Dessert"; hero "Breakfast, coffee, ice cream, and more!"; friendly, food-first tone.	Pick one tagline and use it on every profile.
B7 Photo and image style	Ask the owner	Gallery and home photos are in the saved page screenshots; the style call needs the owner's originals.	Ask the owner: send the original photo files you want used.
B13 Digital the brand assets	Ask the owner	Logo and favicon are in the saved page screenshots; profile images need the owner's files.	Ask the owner: send the original logo and profile images.
B15 Consistency across touchpoints	Checked, conflicts	Suite differs by source: 19A (website, read Oct 11), 19 (state license, read Oct 10). Hours: the website says 9-9 daily.	Ask the owner which suite and hours are right; our team then updates every card; about 2 hours, $0 (estimate); NEXT 30 DAYS.
B17 Trust cues	Checked	No badges, awards, licence number or guarantee on the pages read; customer reviews are on /reviews.	Ask the owner: show licence SEA2616528, BBB or an award on the site?
B18 Owner photo consistency	Ask the owner	Needs the profile links from each platform.	Ask the owner: send your profile links so we can compare the photos.
B19 Handles and usernames	Checked	The site links to facebook.com/frozenfusionjax, instagram.com/frozenfusionjax and tiktok.com/@frozenfusionjax, so the handle is the same across the three.	Ask the owner: send your YouTube, LinkedIn and X links if they exist.
B20 Domain and look-alikes	Checked	frozenfusionus.com registered Nov 4, 2025 and expires Nov 4, 2026; renew, transfer, update and delete locks on; name servers are four AWS Route 53 servers (Verisign registry read 22:05 UTC Oct 11).	Ask the owner: is auto-renew on, and who holds the registrar login?
B21 Share preview and tab	Checked	Share title is only "Home"; share image 1200x630 set; tab icon set.	Change the share title to the business name and city.
B23 Sub-brands	Checked	One brand, Frozen Fusion Cafe; no sub-brand pages.	None needed.
B24 Link hub and bio links	Ask the owner	Bio links sit in the social profiles, which the owner must share.	Ask the owner: send screenshots of each profile's bio and link.
B25 Name collision	Checked	A search of the name plus Jacksonville returns only Frozen Fusion at 10503 San Jose Blvd; other "fusion" names found are in other cities (two searches, Oct 11).	None needed.
B28 What a stranger and an AI answer say	Checked	A search of the business name returns a BBB listing, a Florida food-safety inspections page and event pages; the company site and review pages were not in the top 10.	Get the site and Google profile ranking for the name search (see Search rows).
B30 People shown publicly versus the real roster	Ask the owner	The About page names no staff or owner.	Ask the owner: who should be named on the site, and does the roster match the state licence record?

Cyber security: B- (2.75), provisional, 4 of 11 rows graded; 7 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
1. DNS hosting	A	Name servers are 4 Amazon Route 53 servers on 4 different suffixes (.org,.co.uk,.com,.net), same answer on both resolvers. Test search: the same query path returned the DMARC record and 2 address records, so the lookups worked.	None.
2. DNSSEC (signed DNS answers)	C	No DS record at the parent and no DNSKEY record, on both resolvers, so the domain is unsigned. Test search: cloudflare.com returned a DS record through 1.1.1.1 at. Unsigned is common for small businesses; it leaves DNS answers open to forgery on the network path.	The DNS administrator turns on DNSSEC signing in Route 53 and adds the DS record at GoDaddy. Under 1 hour (estimate). NEXT STAGE.
3. CAA record (which certificate companies may issue for the domain)	C	No CAA record on either resolver. Test search: google.com returned 0 issue "pki.goog" at. Without it, any public certificate company may issue a certificate for the name.	The DNS administrator adds a CAA record naming the company that issues the site certificate (ask the website vendor which one). 15 minutes (estimate). NEXT 30 DAYS.
4. Email authentication (SPF, DKIM, DMARC)	B	"_dmarc" returned "v=DMARC1; p=quarantine; adkim=r; aspf=r; rua=mailto:@onsecureserver.net;" on both resolvers, a policy past monitoring. The apex has no MX record and no SPF record (NOERROR with no answer on both; the apex address query answered, so the names exist). DKIM: nine common selector names returned no record (Oct 11, 22:04 UTC, with a control that returned a record for Gmail); that cannot prove DKIM is absent. Ask the owner to send the header of a test email. Test search: mozilla.org returned a "p=reject" DMARC record and an SPF record at. Because there is no SPF, mail sent from this domain would fail DMARC and be quarantined.	Owner confirms whether anyone sends email from an @frozenfusionus.com address. If nobody does: the DNS administrator publishes "v=spf1 -all" (5 minutes (estimate)) and later moves DMARC to reject. If someone does: add that sender's SPF and DKIM first. NEXT 30 DAYS.
5. Website HTTPS, security headers and exposure	Checked in part	HTTPS is forced (http:// answers 301 to https://). Home page headers (read Oct 11, 17:12 UTC): present nosniff, X-Frame-Options SAMEORIGIN, Referrer-Policy strict-origin-when-cross-origin; missing HSTS, Content-Security-Policy, Permissions-Policy. Certificate: an Oct 8 research report shows Google Trust Services WE1, valid to Nov 25, 2026. Public scanners were blocked by the site's bot check, so there is no scanner grade.	Provider adds HSTS, a Content-Security-Policy and a Permissions-Policy. NEXT 30 DAYS.

Debt and credit (education only): No letter yet: 6 of 40 rows graded, not enough to grade; 32 info requested, 2 estimates left out

What we check	Status	What we saw	Fix plan
D11.1 D-U-N-S number exists	Not found	The D&B company search blocked our request and a web search returned no D&B profile (Oct 11, 22:03 UTC); only BBB and Florida food-safety listings came up.	Ask the owner: do you have a D-U-N-S number? Or a person runs the free lookup in a normal browser.
D11.2 D&B file accuracy (name, address, phone)	Not found	Same search trail as D11.1. Name and address seen elsewhere: the Florida food-safety site lists the shop, latest inspection July 30, 2026.	Ask the owner: send a screenshot of the D&B profile if one exists.
D11.5 Experian business file	Not found	Experian's business page blocked our request on October 2, 2026 (not bypassed). A web search on October 12, 00:06 UTC found no Frozen Fusion result. No free public view was found.	Ask the owner: send the Experian business score and date if you have looked. NEXT STAGE.
D11.6 Equifax business file	Not found	The Equifax page we tried returned a page-not-found error on October 2, 2026. A web search on October 12, 00:06 UTC found no Frozen Fusion result. No free public view was found.	Same as D11.5. Ask the owner: send the Equifax business score and date if you have looked. NEXT STAGE.
D11.7 UCC filings against the business	A	Florida UCC index (exact-name list), searched October 10, 2026: the 20-row window runs from FROZEN FUN, LLC to FROZEN YUMMY ICE, LLC and holds no FROZEN FUSION debtor (a FROZEN FUSION name would sort between FROZEN FUN and FROZEN GOLD). Test search: the same Florida UCC search for Publix Super Markets returned 12 Publix debtor names in a 20-row window; the same Duval Official Records name search for Publix listed 609 names; the same federal docket search for Publix returned 2,584 entries. Scope: the exact-name list for the name as typed; a debtor filed under a different legal name is not covered.	None. Owner still lists any equipment, vehicle or inventory loan so the lender's filing can be matched later. NEXT STAGE.
D11.8a Federal tax liens	A	Florida federal-lien debtor-name list (Secretary of State, dos.sunbiz.org, read October 11, 22:04 UTC), name FROZEN FUSION: the list opens at FROZEN FUZIONS, INC. (a different name and address, not attributed to this business), then FROZEN GUY entries; no FROZEN FUSION entry. Test search through the same form: PUBLIX SUPER MARKETS returned Publix entries. The Duval Official Records search found no lien either (row D11.9r). Scope: Florida filing office, name as typed; liens under another spelling or filed elsewhere are not covered.	Ask the owner: did you ever get an IRS lien or levy notice? NEXT 30 DAYS.
D11.8b State tax warrants	Not found, control passed	Florida Department of Revenue delinquent-taxpayer list (read Oct 11, 22:04 UTC, includes Duval): no FROZEN or FUSION entry. The list covers only unsatisfied totals of $100,000 or more plus the top two per county, so a smaller warrant would not appear.	Ask the owner: have you received any Florida Department of Revenue warrant, notice or payment-plan letter?
D11.9 Civil suits and judgments in state court (Duval Clerk)	Ask the owner	The Duval Clerk's court-records page (read October 11, 2026, 17:08 UTC) says the public can view non-confidential Duval court records in the Clerk's CORE portal without an account, at the CORE "PublicAccess" entry. That entry asks for a captcha before a case search, and we do not solve captchas, so no state-court search was run.	Ask the owner: Has Frozen Fusion LLC ever been sued, or received a court summons or a judgment, in any Duval County court? We can look it up together with you at the CORE public-access page, where you solve the captcha. 10 minutes. NEXT 30 DAYS.
D11.9r Recorded liens, judgments and lis pendens (Duval Official Records)	A	Duval County Official Records, every document type, 2010 to October 7, 2026, name search October 10, 2026: "No names found." Test search: the same Florida UCC search for Publix Super Markets returned 12 Publix debtor names in a 20-row window; the same Duval Official Records name search for Publix listed 609 names; the same federal docket search for Publix returned 2,584 entries. Scope: Duval County recorded documents only (liens, judgments, lis pendens, notices recorded in the county); other counties and state court cases are not covered.	None. NEXT STAGE.
D11.10 Federal court cases against the business	A	CourtListener RECAP (federal dockets), "FROZEN FUSION", October 10, 2026: count 0. Test search: the same Florida UCC search for Publix Super Markets returned 12 Publix debtor names in a 20-row window; the same Duval Official Records name search for Publix listed 609 names; the same federal docket search for Publix returned 2,584 entries. Scope: federal dockets that someone uploaded to RECAP; state courts and unuploaded federal filings are not covered.	None. Re-run once a year. NEXT STAGE.
D11.11 Bankruptcy filings by the business	ESTIMATE: confirm with owner	CourtListener RECAP search count 0 above, but RECAP holds only filings that someone uploaded, so it cannot show that none exists. ESTIMATE: confirm with owner. If graded it would be a B- (see D11.19 for the same rule).	Owner says whether the business ever filed. 2 minutes (estimate). NEXT 30 DAYS.
D11.12 Business identity (entity active, address steady)	A	Florida Division of Corporations quarterly file cordata.zip (generated October 7, 2026), read October 12, 2026, 00:01 UTC: L25000105182, FROZEN FUSION LLC, status A (active), filed March 3, 2025, principal and mailing address 10503 San Jose Blvd, Suite 19, Jacksonville FL 32257, annual report filed February 16, 2026, registered agent LM Accounting & Payroll Services LLC. Suite wording: the Sunbiz record and the state food-service license (D11.18) both read Suite 19; the company website and the BBB listing read 19A. The official filings agree with each other, so Suite 19 is the filing address and 19A is a variant used on the website and BBB. Test search: the same file returned a different entity, DELIGHT FROZEN FUSION LLC (Miami), so the name filter works. Scope: state record as of October 7, 2026; changes after that date are not in it.	Owner picks one suite number (19 or 19A) and makes the website and BBB match the Sunbiz filing. 15 minutes (estimate). NEXT 30 DAYS.
D11.16b Other federal loans (EIDL, SBA, Treasury-referred debt)	Not found, control passed	SBA Paycheck Protection Program public data (data.sba.gov, all 13 files, read October 12, 00:04 UTC to 00:15 UTC), business name FROZEN FUSION: about 11.47 million rows read, none contain the name. Test search through the same files: each file returned Jacksonville rows, so the search worked. The company was formed March 3, 2025 (D11.12), after PPP ended (May 31, 2021) and after SBA stopped taking COVID EIDL applications (last day December 31, 2021; portal closed May 16, 2022; sba.gov, read October 12), so no PPP or COVID EIDL loan can exist for this company. Not covered: other SBA loans, Treasury-referred debt (not public by name), or an earlier company.	Ask the owner: has the business ever had an SBA loan or any debt referred to the Treasury? NEXT 30 DAYS.
D11.18 Business address type (mailbox, virtual office, working office)	B+	The premises at 10503 San Jose Blvd, Jacksonville, FL 32257 is a working, state-licensed and state-inspected food-service location, not a mailbox. Florida DBPR license search (data current as of October 10, 2026, 4:17 PM ET): Permanent Food Service license SEA2616528, "Current, Active", expires June 1, 2027, license location, main address and mailing address all "10503 SAN JOSE BLVD STE 19". DBPR inspection list for the same license (read October 10, 2026): five visits, April 20, May 28, July 29 and July 30, 2026 among them. The company website lists the same street with "suite 19A" (home page, read October 11, 2026, 16:58 UTC). Test search: the same DBPR search for Publix Super Markets returned 3,206 records on October 10, 2026, so the route works. Scope: the operating premises only; the address on the company's Sunbiz filing is covered in D11.12. The suite reads 19 on the state license and 19A on the website, which costs this row one step (B+ = 3.3).	Owner picks one suite number (19 or 19A) and makes the state license, website, Google profile and Sunbiz filing say the same. 15 minutes (estimate). NEXT 30 DAYS.
D11.19 Merchant cash advance and revenue-based financing	ESTIMATE: confirm with owner	No UCC filing in the list above, which is not proof of no advance (some funders do not file). Grade if confirmed clean: B-. ESTIMATE: confirm with owner.	Owner says whether any advance repaid by daily or weekly withdrawals exists and sends the agreement. 5 minutes (estimate). RISK NOW if yes.

Ethics and conduct: No letter yet: 1 of 12 rows graded, not enough to grade; 11 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
C2 Customer promises match practice	Checked	Promises on the site (Oct 11): hours Monday-Sunday 9 am - 9 pm; "fresh pastries", "handcrafted"; the forms say "we will get back to you as soon as possible". The only public test of practice is the state inspection record (five inspections; July 29, 2026 complaint visit, met standards July 30).	Ask the owner: how fast do you answer catering and job forms, and are you open 9 to 9 every day including holidays?
C7 Honest marketing and reviews	C	The $500 review drawing and the review display are ruled in risk #4: rules exist (Popmenu Giveaway Terms), the banner lacks the main terms (Fla. Stat. 849.094(3)), and reviews written for the drawing carry no incentive note (16 CFR 255.5(a)).	Fix risk #4. Marketing claims list is in the Marketing and ads section.

Financing (education only): No letter yet: 2 of 20 rows graded, not enough to grade; 18 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
C9 Sanctions screen	A	We searched the U.S. Treasury sanctions lists (the main list and the primary consolidated list), downloaded October 10, 2026: no "FROZEN FUSION" in either. Scope: company name only, in two downloaded files (19,416 and 481 lines). Test search: the same two files return a listed business name (Banco Nacional de Cuba, 1 hit in the main list; Bank of Kunlun, 1 hit in the consolidated list). Out of scope: managers or guarantors (a person-name search needs written permission), and the alias-only entries.	If a loan is ever applied for, permission to screen named managers and guarantors. Owner: our team. Cost: $0 (estimate).
C10 Investor offerings (SEC)	A	We searched the SEC's EDGAR company database for "frozen fusion" on October 10, 2026: no registrant. Scope: company name only, through one EDGAR path (the SEC's company-name list). Test search: the same path returns 5 registrants for "publix super markets". Not covered: investor offerings filed under a different name, exempt offerings that were never filed, and the SEC's full-text search (not available to us).	Has anyone invested money in the business, or lent it money outside a bank? Owner: business owner. Cost: $0 (estimate).
C13 Federal exclusions (SAM.gov)	Ask the owner	The federal search page bars automated search and the data feed needs a registered key. A web search found no exclusion hit (Oct 11, 22:10 UTC).	Ask the owner: has the business or any owner ever been barred from federal contracts or programs? Or we register a free key with your OK.
C17 Unclaimed property	INFO REQUESTED	This search is made by the business itself on the official site (claimyourcashfl.gov); it takes about 2 minutes.	Ask the owner: go to claimyourcashfl.gov, choose Search, enter "Frozen Fusion" as the business name, and tell us how many matches appear (a number; 0 is a valid answer). Owner: business owner. Cost: $0 (estimate).

Follow-up with customers: No letter yet: 6 of 25 rows graded, not enough to grade; 19 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
F5 review asking	Checked	The home banner offers a $500 drawing for writing a review; the terms page says Popmenu, LLC sponsors it and no purchase is needed.	Re-worded in risk #4 above.
F13 response speed (published channels)	Ask the owner	No timed test was made: it needs your OK on the script. Published channels: phone (904) 728-4747, catering form, contact form, delivery apps.	Ask the owner: OK one timed test call and one form message?
F14.4 the referral ask	Ask the owner	No review text about referrals was available to us.	Ask the owner: how do you ask customers for referrals?
F15 voice of customer	Ask the owner	Reviews also appear on the site's /reviews page.	Ask the owner: how do you collect what customers say, and what do you do with it?
F17 easy to do business with	Checked	Ordering is open for pickup or delivery with public prices; many bakery items show Out of Stock at read time (Oct 11, 16:58-17:05 UTC). No refund, allergy or complaint text on the pages read.	Ask the owner: what is your refund and allergy policy?
F18.2 channels nobody watches	Checked, conflicts	Suite differs by source: 19A (site), 19 (state license). Hours: the site says 9-9 daily.	Ask the owner: which suite and hours are right, and who logs into each page?

Growth strategy: No letter yet: 0 of 14 rows graded, not enough to grade; 13 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
G2 Market research	ESTIMATE: confirm with owner	One search-engine roundup of the San Jose Boulevard area (October 10) named these nearby sellers: V Pizza, Menchie's, Bruster's Real Ice Cream, Whit's Frozen Custard and Jeremiah's Italian Ice. It did not show any single shop selling frozen dessert, boba, smoothies, pizza and paninis together. test search: the same roundup did list the five sellers above, so the page was read. Scope: one search-engine roundup; that is a summary, not a count of every shop.	Owner: growth (us) with the shop owner. Build a local scan: every food and dessert seller within a 10-minute drive, with menu and price. Cost: $0, 2 to 3 hours (estimate). Priority: NEXT 30 DAYS.

Leadership: No letter yet: 2 of 18 rows graded, not enough to grade; 16 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
L1 Mission and goals	C+	The About page states a purpose: "Where flavor meets imagination ... a cosmic twist on frozen desserts" (Oct 11). No written goals are published.	Ask the owner for 3 goals for the year.
L14 Leadership in public	D in part	No staff or owner is named on the About page. The JAX Chamber directory returned 0 listings for the name (Oct 10, with a Publix control that returned 1).	Ask the owner which groups the shop belongs to or sponsors.

Licenses and legal: B+ (3.24), provisional, 7 of 16 rows graded; 9 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
1. Business structure and standing	A	Florida Division of Corporations official quarterly business file (generated October 7, 2026, read October 12, 00:03 UTC): document L25000105182, FROZEN FUSION LLC, Florida limited liability company, status Active, filed March 3, 2025. Principal and mailing address 10503 San Jose Blvd, Suite 19, Jacksonville FL 32257. 2026 annual report filed February 16, 2026. Registered agent: LM Accounting & Payroll Services LLC. The licensing board lists the same company name (re-read October 11, 22:06 UTC). Both state records say Suite 19; the website says Suite 19A (see row 3).	File the annual report each year between January 1 and May 1 (Fla. Stat. 605.0212(3), 2026 text, read October 12, 00:06 UTC); the state charges $138.75 to file, and a $400 late fee after May 1 (Division of Corporations annual report page, read October 12, 2026, 13:02 UTC). A company that does not file cannot bring or defend a lawsuit in a Florida court until it files, and can be dissolved (605.0212(6)). Use one suite number everywhere.
3. Licenses and inspections	B-	Food service license SEA2616528 (seating): Current, Active, expires June 1, 2027. Retail beverage license BEV2612905, class 2COP (beer and wine for drinking on site): Current, Active, expires September 30, 2027. Both read October 10. Inspections (same record, read October 10; five visits, the latest July 30, 2026): April 20, 2026 follow-up required (2 high-priority, 4 intermediate, 2 basic); May 28, 2026 met standards; July 29, 2026 complaint visit, follow-up required (3 high-priority, 0 intermediate, 4 basic; milk held at 48-53°F; a stop-sale; marked repeat, administrative complaint); July 30, 2026 met standards. Test search: the same record route shows the July 29 violations, so the clean visits are real results. The outcome of the July 29 administrative complaint is not public online (the case detail page did not open); Ask the owner for it. The beverage license location reads "10503 San Jose Blvd" with no suite, while the food license reads "Ste 19".	1. Owner sends the outcome of the July 29 administrative complaint (any fine or settlement) and proof of each correction. 2. Managers must pass an approved food-protection test within 30 days of hire, with proof shown at inspection (Fla. Stat. 509.039, read October 10). Staff must be trained within 60 days of hire; training lasts 3 years (509.049, read October 10). Owner sends both lists. 3. Ask the beverage division to add "Suite 19" so both licenses match. NEXT 30 DAYS.
9. Privacy and data security	B-	The footer words "Frozen Fusion Cafe Privacy Policy" are plain text, not a link; only the ordering company's policy opens (last updated March 25, 2022). Florida requires disposal of customer records (Fla. Stat. 501.171(8)) and written consent for automated marketing texts (501.059).	Publish your own privacy policy and link it in the footer; owner confirms how online-order and catering records are disposed of. NEXT 30 DAYS.
10. Advertising and marketing	C	The $500 review drawing has official rules from Popmenu (no purchase needed, entries close Oct 31), one click from your reviews page; the home banner lacks the main terms (Fla. Stat. 849.094(3)). Reviews written for the drawing carry no incentive note (16 CFR 255.5(a)). Paying for only positive reviews is banned (16 CFR 465.4).	Fix risk #4 above. Owner sends the winner record. NEXT 30 DAYS.
12. Name clearance and trademarks	B+	Federal trademark register, read October 10: 7 records use "FROZEN FUSION" (including FROZEN FUSION FRUIT SMOOTHIES). All 7 are dead (cancelled or abandoned), and none are owned by this company. Test search: the same search returns 194 GOOGLE records, so it works. The Florida trademark register was not searched.	No live federal conflict found. If the brand expands, ask a trademark attorney about registering it. NEXT STAGE.
13. Money owed and public records	A	Florida UCC index, read October 10: no "FROZEN FUSION" debtor (the alphabetical list runs straight from FROZEN FUN, LLC to FROZEN GOLD LLC). Duval Official Records, every document type, 2010 to October 7, 2026: "No names found." Federal court records: 0 cases. Test searches: the same three searches find Publix Super Markets (UCC filings, 609 Duval record names, 2,584 federal docket entries). Not covered: state court cases and unclaimed property.	Next route for state court cases: a browser search of the Duval Clerk court records. NEXT 30 DAYS.
15. Sanctions and exclusions	A	U.S. Treasury sanctions lists (SDN and consolidated), downloaded October 10: no "FROZEN FUSION". Test search: a name known to be listed is found in each file. Federal exclusion list (SAM.gov): the search page bars automated search and the data feed needs a key; a web search found no hit (Oct 11, 22:10 UTC). Ask the owner: have you or any owner ever been barred from federal contracts?	gov exclusion search in a browser. NEXT STAGE.

Listings and last post: No letter yet: 0 of 12 rows graded, not enough to grade; 12 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
2. Google Business Profile	Ask the owner	Ask the owner: who can log in to your Google Business Profile, and what name, category, suite, phone, star number and review count does it show?	Ask the owner: who can log in to the profile, and what star number and review count does it show?
3. Apple Maps	Ask the owner	Ask the owner: do you have an Apple Maps place card, and which name, suite and hours does it show?	Ask the owner: which suite and hours does your Apple Maps card show?
4. Bing Places	Ask the owner	Ask the owner: have you claimed Bing Places? Search Bing Maps for "Frozen Fusion 10503 San Jose Blvd".	Ask the owner: have you claimed Bing Places? Search Bing Maps for "Frozen Fusion 10503 San Jose Blvd".
5. Facebook	Linked from your website	facebook.com/frozenfusionjax is linked from your website. A web search did not return the page (Oct 11).	Ask the owner: send your Facebook link and follower count.
6. Instagram	Linked from your website	instagram.com/frozenfusionjax is linked from your website. A web search did not return the page (Oct 11).	Ask the owner: send your Instagram link and the date of your last post.
7 to 9. YouTube, LinkedIn, X	Linked: X only	Your website links x.com/frozenfusionjax. Web searches returned no YouTube, LinkedIn or X profile page (Oct 11). No YouTube channel is linked from the site.	Ask the owner: do you have a YouTube channel or LinkedIn page, and is X in use? Send the links.
10. Yelp	Ask the owner	Ask the owner: who holds the Yelp login, what suite and phone does the page show, and do you answer reviews?	Ask the owner: who holds the Yelp login, and do you answer reviews?
11. BBB	Listed	A search-engine listing shows a BBB profile; we did not open the BBB page. Ask the owner: what grade and accreditation does your BBB profile show?	Ask the owner: do you want BBB accreditation, and are complaints answered?
12. Nextdoor	Ask the owner	No Nextdoor page came up for the name in a web search (October 11, 2026, 22:05 UTC). Ask the owner: do you have a Nextdoor business page? Send the link.	Ask the owner: do you have a Nextdoor business page? Send the link.
13. TripAdvisor	Listed	A Tripadvisor page exists (DuckDuckGo search, October 11, 2026, 22:08:45 UTC). Ask the owner: what rating does it show?	Ask the owner: do you manage the listing, and what rating and count does it show?
14. DoorDash	Ask the owner	Ask the owner: is the shop on DoorDash, and what name, phone and suite does the store page show?	Ask the owner for a screenshot of the store page.
15. Uber Eats	Ask the owner	Ask the owner: is the shop on Uber Eats, is the store still open there, and what phone and suite does it show?	Ask the owner for a screenshot of the store page.

Marketing and ads: No letter yet: 2 of 15 rows graded, not enough to grade; 13 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
M2 Claims and proof for each claim	Checked	Claims on the home page: hours 9-9 daily and "Jacksonville's most exciting frozen dessert destination"; no proof offered.	Back the boast with a fact or soften it.
M4 Social media (organic)	Ask the owner	Social page counts were not used. What stands: the company website links Facebook, Instagram and TikTok (frozenfusionjax); web searches returned no profile pages; no YouTube channel is linked. Send us your page insights for each profile so we can grade it.	Owner: tell us who posts and how often, and delete or fill the empty YouTube channel. 20 min (estimate), no cost. NEXT 30 DAYS.
M6 Paid ads (Google, Meta)	C	Page code of the home page read October 11, 2026: one Google Ads tag (AW-17925927037) and Google Tag Manager are present, so a Google Ads account exists or existed. No Meta Pixel (0 hits for fbq and fbevents) and no TikTok pixel (0 hits for ttq), so Facebook, Instagram and TikTok ads cannot be tracked to orders. A tag proves the account, not that ads run today. Control: the same file does contain the Google tags, so the scan read the code.	Owner: screenshot the Google Ads account (spend, last 30 days) or say it is off; install a Meta Pixel if Meta ads are wanted. 30 min (estimate), no cost. NEXT 30 DAYS.

Performance reviews and careers: No letter yet: 0 of 12 rows graded, not enough to grade; 12 info requested, 0 estimates left out

Phone answering: No letter yet: 0 of 19 rows graded, not enough to grade; 19 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
P1 One published number, the same everywhere	Checked	One number, (904) 728-4747, on every site page read.	Ask the owner about the delivery-app pages (see WC3).
P2 Tap-to-call on the website	Checked	A tel link sits in the footer of every page, not above the fold; it is 17-20 px tall at phone width.	Put a call button at the top of the home page, at least 24 px tall.
P3 Hours published and the same everywhere	Checked, one conflict	Website: Monday-Sunday 9:00 am - 9:00 pm.	Ask the owner: which hours are right, and do Google and Yelp show the same?
P16 How the main line shows on a customer's phone	Ask the owner	Needs a real call to see how the line shows.	Ask the owner: call a friend and send a screenshot of what shows.
P19 What the web says about the number	Checked	Two searches of (904) 728-4747 found no spam or impostor listing; address and number agree on Florida Food Safety and a local events site (index only, not carrier labels).	None needed.

Pricing vs. competitors: C (1.90), provisional, 3 of 9 rows graded; 5 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
P1 Peer set: 3 named local competitors	ESTIMATE: confirm with owner	Starter peers, all within about two miles on San Jose Boulevard (a search-engine roundup, October 10): V Pizza, Whit's Frozen Custard, Menchie's. Others named: Bruster's Real Ice Cream, Jeremiah's Italian Ice. "Top" is not yet backed by a ranking or the owner's view.	Owner: shop owner. Picks the 3 shops customers compare with. Cost: $0, 15 minutes (estimate). Priority: NEXT 30 DAYS.
P2 Competitors' published prices	D	All three peers read on their own websites. V Pizza menu page (October 10, 20:33:47 UTC) prints only a 48-wing platter at $94 and a pizza stone at $20; no pizza, panini or dessert price. Whit's Frozen Custard menu page (October 10, 20:33:52 UTC) prints no dollar amount and says "(Pricing & Product Vary By Location)". Menchie's home page (robots 200 and allowing, read October 11, 2026 17:06:47 UTC) prints no per-ounce or cup price; its only dollar figure is a free $5 birthday reward. Result: 0 of 3 peers publish a price we can compare to a Frozen Fusion item. Control: the same reads return the $94 and $20 figures and the Menchie's reward text, so prices would have been seen. Scope: home plus menu pages, text only (prices inside images or ordering apps are outside the read).	Owner: write down 10 common items at each of the 3 shops from their in-store boards, dated; a staff member, about 1 hour (estimate), $0. NEXT 30 DAYS.
P3 Frozen Fusion's own published prices	B-	Prices print on the ordering page (Oct 11, 17:12 UTC), e.g. Four Cheese Pizza $19.99, Dulce de Leche crepe $12.99, cakes $6.75. The earlier note that menus were unavailable is out of date.	None needed.
P7 Fee disclosure and wording (delivery, service, platform fees)	C	The ordering page reads, but fees show only at checkout; a test order needs separate approval.	The website provider sends a screenshot of checkout showing every fee, or you approve one test order.

Quality and website security: No letter yet: 4 of 25 rows graded, not enough to grade; 21 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
Q2 Website works: links, ordering, tap-to-call, phone layout, speed	Run scheduled	Page speed and link check run after 07:00 UTC on Oct 12 (Google's PageSpeed quota resets); real-user speed data is the second route. Ordering, links and tap-to-call were read on the saved pages: ordering works for pickup and delivery; tap-to-call is in the footer (17-20 px tall).	Results land in this row by Oct 12, 08:00 UTC.
Q3 Website accessibility (WCAG 2.2 AA quick check)	Checked in part	Saved pages (home, catering, contact; Oct 11, 17:03-17:12 UTC): page language set, one h1 each, no skipped heading levels, 0 images missing alt text, skip link present, an accessibility-assistance widget present. Colour contrast, keyboard use and form labels need a scanner run by a person.	Run an axe scan in a normal browser; enlarge small tap targets.
Q4 Email protection on the domain (SPF, DKIM, DMARC)	A-	DMARC policy p=quarantine, alignment relaxed, read on both resolvers October 10. Mail that fakes the domain is sent to spam by receivers that follow DMARC. No SPF record and no DKIM key at the 11 common names we tried. The domain also has no mail server (MX), so it neither sends nor receives email. Reports go to an outside address (@onsecureserver.net), not a business inbox. Test: the same reads find mozilla.org's DMARC (p=reject), its mail servers and its Google DKIM key.	Domain admin: add "v=spf1 -all" (says "this domain sends no mail") and move DMARC to p=reject once confirmed unused for mail. Owner: say who reads the DMARC reports. 15 min (estimate). NEXT STAGE.
Q6 Domain and website security	C (RISK NOW)	HTTPS is forced: http:// on both addresses answers 301 to https://. The registry record (October 10 20:29 UTC) shows registrar GoDaddy and transfer, delete and update locks ON. Registration ends 2026-11-04; created 2025-11-04, so this is the first renewal. The record also shows "client renew prohibited". Auto-renew cannot be seen publicly. Security headers on the home page (read Oct 11, 17:12 UTC): present nosniff, X-Frame-Options, Referrer-Policy; missing HSTS, CSP, Permissions-Policy. Test: the same registry read works for mozilla.org.	Owner: renew today and turn on auto-renew, then send a registrar screenshot (RISK NOW above). Turn on two-step sign-in at the registrar. 15 min (estimate). NOW.
Q16 Website connection security (TLS, certificates)	A+	Valid certificates for both frozenfusionus.com and www (Google Trust Services, valid August 27 to November 25, 2026, chain checks OK). TLS 1.3 offered. TLS 1.0 and 1.1 refused on both addresses; TLS 1.2 answers. Test: the same client connects to a known TLS 1.0 test site, and gets TLS 1.3 from www.mozilla.org. The certificates are 90-day edge certificates that normally renew themselves. The date to watch is the domain's, November 4 (row Q6).	None needed at this stage. HSTS is the next step (row Q16b).
Q16b HSTS and browser preload list	Checked	The home page does not send an HSTS header (read Oct 11, 17:12 UTC). Preload list status: not listed (Oct 10).	Provider turns on HSTS. Joining the preload list is the owner's decision and is hard to undo. NEXT STAGE.
Q17 Domain hardening (lock, CAA, DNSSEC)	A+	Registrar transfer, delete and update locks ON (October 10). No CAA record and no DNSSEC; both are later-stage items. Test: google.com CAA and cloudflare.com DNSSEC records are found by the same reads.	NEXT STAGE: CAA naming the certificate issuers; DNSSEC at the registrar.
Q19 Security contact on the website	Checked	/.well-known/security.txt returns 404; the privacy policy lists only a Popmenu support address.	Add a security contact file.
Q24 Outside code on the website	Checked	Google Tag Manager, GA4, Google Ads, reCAPTCHA, a Mapbox map and Popmenu; no Meta pixel or chat tool found.	Keep the list; drop the old Universal Analytics ID.

Records and systems: C (2.00), provisional, 5 of 17 rows graded; 11 info requested, 1 estimate left out

Staff training proof was missing once. On the April 20, 2026 inspection the state wrote: "No proof of required state approved employee training provided for any employees." The same visit found "No proof provided that food employees are informed of their responsibility to report... information about their health". Neither item shows up again in the four other visits we read.
Temperature problems came back. October 29, 2025: "No probe thermometer provided to measure temperature of food products." April 20, 2026: butter at 70°F and empanadas at 110°F. July 29, 2026: milk and whipped cream held overnight at 48-53°F, a stop-sale, marked "Repeat Violation" and "Admin Complaint". The visit on July 30, 2026 met standards. Daily temperature logs are the record that shows the fix is holding (common practice, not a state rule).
The domain is held at GoDaddy and its DNS runs on Amazon's DNS service. The website address points to Popmenu, so the website and ordering page run on Popmenu (public DNS lookup, Oct 10, 2026; the site's own footer says "Powered by Popmenu", read Oct 11, 17:08 UTC). That is three outside accounts. Each one needs a known company login.
The web address lists no mail server and has no SPF sender record, so email sent to an @frozenfusionus.com address is unlikely to arrive. Test search: the same lookup on a large public business finds its mail server. It does have a DMARC record (p=quarantine). The business email is probably on some other service, and the owner should confirm which one.

What we check	Status	What we saw	Fix plan
T1 Staff food-safety training records kept and shown on request	C	state inspection record, April 20, 2026 (saved October 8, re-read October 10): "No proof of required state approved employee training provided for any employees." No training item on the October 29, 2025, May 28, July 29 or July 30, 2026 visits (test search: the same search of the April 20 record finds the training item). The law says proof for each worker must show "the name of the trained employee, the date of birth of the trained employee, the date the training occurred, and the approved food safety training program used" and must be shown "upon request, including... at the time of any division inspection" (Fla. Stat. 509.049(5), 2026, read October 10)	one training binder or folder, with a copy at the front counter: each worker's certificate, hire date and training date, checked against the 60-day deadline every month
T3 Employee illness-reporting acknowledgements on file	C	state inspection record, April 20, 2026 (saved October 8, re-read October 10): "No proof provided that food employees are informed of their responsibility to report to the person in charge information about their health and activities related to foodborne illnesses. Emailed Form." Not repeated in the later visits we read (test search as T1)	each worker signs the illness-reporting form at hire; the signed forms are kept in the training binder
9.2 Domain will not lapse	D	domain registry record, read October 10, 2026: registered November 4, 2025, expires November 4, 2026 (25 days away), status locks on (delete, renew, transfer, update), including "client renew prohibited"; auto-renew not shown publicly	first ask GoDaddy why renewal is locked (client renew prohibited) and have the lock lifted; then renew for several years, turn on auto-renew and confirm the card on file is current
9.4 Website host and admin login	ESTIMATE	public DNS, October 10, 2026: www.frozenfusionus.com points to ssl.popmenu.com (Popmenu); DNS servers are Amazon's (awsdns); registrar GoDaddy. Who holds each login: confirm with owner	the company owns each account; any provider gets a user seat only Owner question: "Who holds the main login for Popmenu, the Amazon DNS account and GoDaddy: the company, or the website provider?"
9.5 Email on the company domain	C	public DNS, October 10, 2026: no mail server and no SPF sender record for frozenfusionus.com; a DMARC record (p=quarantine) is published (test search: the same lookup on a large public business returns its mail server and its SPF record)	set up email on the company domain (for example orders@ or info@) with the company as admin, so customer and supplier mail stays with the business
9.7 Analytics owned by the company	Ask the owner	Tags exist; who owns the accounts is not public.	Ask the owner: who is admin on each GA4 property?
13.1 Public archive of the website	B	public web archive, read October 10, 2026: 2 page captures in the last 12 months (home page February 7, 2026; ordering page February 19, 2026), none after April 2026 (test search: the same search on a large public business finds a capture in each of the last 13 months)	save a dated copy of the website and menu each time they change

Sales process: No letter yet: 0 of 22 rows graded, not enough to grade; 22 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
S1a Text option	Checked, none	No text link or text widget on the pages read.	Add a text-us number.
S1b Online booking link (catering)	Checked	Catering is a form on /catering with a spam check; no live booking calendar.	Add a date picker or booking link.
S1c Live chat	Checked, none	No chat widget on the pages read.	Optional.
S1d Messaging on Google and social	Ask the owner	Google and social message settings are owner-only.	Ask the owner: send screenshots of the message settings on Google and each social page.
S1f Contact or catering form with confirmation	Checked	Forms on /catering, /contact and /private-events; contact form asks first name, last name, email, phone, comments.	Make sure each sends a confirmation.
S5a Sales process explained	Checked	The site explains ordering (pickup or delivery) and catering (form); no written sales steps or timeline.	Add a short "how catering works" section.
S5b Cost information visible	Checked	Prices are public on the ordering page (e.g. Portuguese pizza $19.99, crepe $12.99, panini from $9.99).	None needed.
S5c Guarantee or complaint route	Checked	No guarantee or complaint page in the site map.	Add a short complaint route.
S7a Customer portal or app	Checked	Online ordering by Popmenu (pickup and delivery) plus Sign In and Become a VIP.	None needed.

Sales vs. top companies: No letter yet: 1 of 10 rows graded, not enough to grade; 8 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
S5 Peer set: top shops in the same area	ESTIMATE: confirm with owner	Nearby sellers named by one search-engine roundup (October 10): V Pizza, Menchie's, Bruster's Real Ice Cream, Whit's Frozen Custard, Jeremiah's Italian Ice. No sales ranking exists, so "top" cannot be sourced.	Owner: shop owner. Names the 3 to 5 shops that matter most. Cost: $0, 15 minutes (estimate). Priority: NEXT 30 DAYS.
S6 Comparison with the top shops	Ask the owner	No public sales data exists for single shops.	Ask the owner: total register sales for the last full month.
S8 Claims check ("best", "number one", sales claims)	B-	Read October 11, 2026 (logged out, 16:58 to 17:05 UTC): the six pages say "Jacksonville's most exciting frozen dessert destination" (home) and nothing else of the "best" or "number one" kind; no sales, ranking or award claim. The banner is "Win $500! Enter by writing a dish review to help others. Drawing 11/1.", a promotion and not a sales claim. One unprovable superlative keeps this at B-. Scope: 6 pages.	Owner: remove "most exciting" or add proof; growth (us) rechecks. 15 min (estimate), $0. NEXT 30 DAYS.
S9 Market share	Ask the owner	No public county sales total for this kind of shop was found that matches the company (search trail Oct 10 and Oct 11).	Ask the owner: total sales for the last 12 months.

Staff turnover: No letter yet: 0 of 7 rows graded, not enough to grade; 7 info requested, 0 estimates left out

Suppliers and purchasing: No letter yet: 0 of 12 rows graded, not enough to grade; 12 info requested, 0 estimates left out

Training: No letter yet: 0 of 25 rows graded, not enough to grade; 25 info requested, 0 estimates left out

What we check	Status	What we saw	Fix plan
H1 Open roles inventory	Checked	/join-our-team has an application form but no list of open jobs; the position choices are in a dropdown.	Show open jobs on the page.
H7 Application path	Checked	The application asks name, address, position, desired pay, availability, two employers and a resume upload.	Shorten it for phones.
H8 Employer reputation	Ask the owner	Indeed and Glassdoor bar automated reading, and a web search found no Frozen Fusion employer page on either (Oct 11, 22:10 UTC). Google business reviews need a person to read.	Ask the owner: do you have an Indeed or Glassdoor employer page, and how many reviews?
T9 Staff license/credential roster and renewal calendar	Ask the owner	Looking up people needs the owner's written OK; only business names were searched.	Ask the owner: who holds a state license or the certified food manager card, and when does each expire?
T10 Credentials and designations of staff	Checked, none advertised	No staff certification or designation appears on the home, about, menu, catering, contact, private events or hiring pages (Oct 11).	None needed unless you advertise a certification (then send it).
T12 OSHA inspection and citation history	Ask the owner	The federal safety site and the labor data feed block automated reads; a web search found no OSHA record for the name (Oct 11, 22:10 UTC).	Ask the owner: has OSHA ever inspected or cited the shop?
T13 Training provider approval	Ask the owner	No outside course or provider is named yet.	Ask the owner: name any outside course; we check the state's approved list.

Website search setup (SEO): No letter yet: 0 of 8 rows graded, not enough to grade; 7 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
S1 Search rankings	Ask the owner	Brand-name searches show the shop (see Listings). Your place in category searches ("frozen yogurt Jacksonville", "boba Jacksonville", "catering Jacksonville") comes from your screenshot.	Please show us where you appear for these searches: on your phone, search Google and Google Maps for "frozen yogurt Jacksonville" (and your other main items) and tell us where Frozen Fusion shows, or send a screenshot. Other searches to try: "boba Jacksonville", "pizza near San Jose Blvd", "catering Jacksonville", "dessert Mandarin".
S2 Google Business Profile	Ask the owner	Ask the owner: who can log in to your Google Business Profile, and what name, category, suite, phone, star number and review count does it show?	Ask the owner: who can log in to the profile, and what star number and review count does it show?
S3 Address (NAP)	Checked, conflict	Name, address, phone across sources (Oct 11): the website says 10503 San Jose Blvd suite 19A, (904) 728-4747, 9 am - 9 pm daily; the state license reads Ste 19.	Ask the owner: which suite is right (19 or 19A)? Do you have a Too Good To Go listing, and what suite does it show? Then make the state license, website, Google, Yelp and delivery apps match.
S4 Review numbers	Ask the owner	Google: 4.8 stars (read October 12, 2026, 13:05 UTC). Yelp: 4.3 stars from 11 reviews (read October 12, 2026, 13:06 UTC). Both pages were read in a private browser window, not signed in.	Ask the owner: how many Google reviews does your profile show? Please also send a screenshot of your Google reviews sorted lowest-first. We will then list each negative review and the reply it needs.
S5 Website content for search	Checked	Home title is "Home - ice cream/coffee shop"; meta description names Jacksonville, lunch, coffee, boba, paninis, Portuguese pizza, milkshakes; canonical is the home address; one JSON-LD block; share image set.	Change the page title to include the business name and the city.
S6 Local SEO / map pack	Ask the owner	How your business shows on the Google map comes from your screenshot.	Please show us where you appear for these searches: on your phone, search Google and Google Maps for "frozen yogurt Jacksonville" (and your other main items) and tell us where Frozen Fusion shows, or send a screenshot. Also tell us which name should appear on Google.
S8 Technical SEO (crawl, sitemap, structured data, speed)	Checked in part	robots.txt allows all and lists the sitemap. The sitemap has 223 URLs, 204 of them menu items (priority: 207 at 0.7, 2 at 0.8, 1 at 0.9, 13 at 1.0).	Run a full speed and crawl report with a browser-based tool; the site shows a security check to plain requests.
S9 Competitor tracking	Ask the owner	Needs the Google results from S1 first.	After S1, list the top 3 by public review count.

Website turns visitors into calls: No letter yet: 0 of 14 rows graded, not enough to grade; 12 info requested, 2 estimates left out

What we check	Status	What we saw	Fix plan
WC1 Call to action above the fold	Checked	Phone: an Order Online button and a sticky bar Order Now / Sign In / Sign Up. Desktop: ORDER ONLINE in the menu and hero. No call or catering button above the fold.	Add a call button above the fold.
WC2 Click-to-call	Checked	tel link in the footer on every page, not above the fold; 17-20 px tall at phone width.	Move it up and make it at least 24 px tall.
WC3 Phone consistency	Ask the owner	One number, (904) 728-4747, on every site page read. Ask the owner: what phone and suite do your DoorDash and Uber Eats pages show, and is Uber Eats still open?	Send a screenshot of each store page so we can match the phone and suite to the website.
WC4 Form length	Checked in part	The contact form asks first name, last name, email, phone and comments; the catering form has 9 fields including hidden spam-check fields (Oct 11, 17:03 UTC). Ask the owner: how many fields do you see on the catering form?	Keep the catering form to the fields you need (date, time, servings, email, phone).
WC5 Form placement	Checked	Forms on /catering, /contact, /private-events (spam check) and a review form on /reviews; none on the home page.	Add a catering button on the home page.
WC6 Chat / text	Checked, none	No chat or text widget in the code of 6 pages at phone and desktop widths.	Optional.
WC7 Booking / ordering path	Checked	Online ordering works for pickup and delivery on the Popmenu ordering page, with public prices; catering is a form (Oct 11, 16:58-17:12 UTC). The earlier note that menus were unavailable was a stale saved copy.	None needed.
WC8 Trust badges that are true	Checked, none shown	No badges, awards or licence claims on the pages read. One boast: "Jacksonville's most exciting frozen dessert destination".	Ask the owner: do you want licence SEA2616528 or any certificate shown on the site? Send the paper first.
WC9 Social proof matches	Ask the owner	Site /reviews shows customer reviews with first names and no star average. Ask the owner: what star number and review count do Google and Yelp show? We will check that the site matches them.	Send a screenshot of each page.
WC13 Mobile usability	Checked	Phone width: correct viewport, no sideways scroll, no text under 12 px; 13/8/13 tap targets under 24 px on home/catering/contact.	Enlarge small links.
WC14 Conversion tracking	Checked, tags found	Google Tag Manager GTM-WKR48LB8, two GA4 IDs (G-DQRKTC277L, G-LBJ857R4E4), Google Ads AW-17925927037 and an old Universal Analytics ID in the page code.	Ask the owner: screenshot GA4 Key events (last 90 days) for each property and say which one you use.

What's trending: No letter yet: 0 of 4 rows graded, not enough to grade; 3 info requested, 1 estimate left out

What we check	Status	What we saw	Fix plan
trend coverage	Ask the owner	No allowed trend source can be read by us today (access check Oct 10).	We re-check when a data feed route exists.
winner evidence	Ask the owner	No outside winner examples read yet.	Ask the owner: send your top 3 posts by views from the last 90 days.
patterns	Ask the owner	No allowed trend source can be read by us today (access check Oct 10), so no pattern is drawn.	We re-check when a data feed route exists.
own content vs patterns	Ask the owner	Social page counts are held until the platform rules are settled.	Ask the owner: send your top 3 posts by views from the last 90 days.

A business review from public information, not legal advice. Take legal decisions to your own attorney.

Keeping it fixed: monthly care plan, $400 a month

After the fixes above, Sandra Restored It can keep the shop moving forward every month.

We fix what this report finds, then keep it fixed. Setup package: $2,700. Monthly care plan: $400 a month with a minimum term of 6 months ($2,400), which can't be cancelled mid-term. Exact scope is agreed in writing before any work starts.

Listings and hours kept current. Google, Apple Maps, Bing, Yelp and the delivery apps show the same name, suite, phone and hours, checked every month, with an alert when one of them changes.

Review replies. A drafted reply to every new Google and Yelp review for you to approve, and a plan for the hard ones.

Menu and allergen claims. Every claim on the menu, the website and the posts is one you can back up, and the allergen wording matches everywhere.

Health-inspection follow-up. A folder for each inspection report and the proof of each fix, plus reminders before the food service license (June 1, 2027) and the beer-and-wine license (September 30, 2027) come due.

Giveaway rules. Every drawing carries the rules line, "No purchase necessary", the end date and a label on reviews written for it.

A full SEO program. A mapped-out plan to make the shop as visible as we can on Google for searches like "boba Jacksonville" and "breakfast near San Jose Blvd". No one can promise a #1 spot on Google, and Google itself warns against anyone who does.

Daily social media content. Content ideas, written posts and short video scripts for every day. Your team posts them from your own accounts, so no account is put at risk. You approve the monthly plan first, and every post carries the name Frozen Fusion Cafe.

Website updates twice a month and a weekly analytics chart. Menu, hours and event changes on frozenfusionus.com, plus website visits, Google searches and views, calls and direction requests every week. You give us view-only access in writing at sign-up.

Small things that add up. An alert when a law or rule in this report changes, a one-page monthly report and a fresh scorecard every 3 months.

Questions for the owner (to finish the grade)

Every ESTIMATE tag above becomes exact once the owner answers these.

Does anyone under 18 work at Frozen Fusion? If yes, their ages and duties.
Was the 2026-27 Jacksonville business tax receipt paid? Please send it.
How was the July 29, 2026 administrative complaint resolved?
Please send the food-manager certificates and the staff training records.
Sales-tax certificate number and filing frequency; reemployment tax account.
Number of employees; workers' comp policy or exemption.
The $500 drawing's rules, how people entered, and who won.
Catering terms: deposit, cancellation, refund.
Insurance declarations pages.
Confirm the legal name and that the business has one location.
Quality and website security, please send (screenshots, never passwords): the registrar renewal (today); the email address customers use; who checks posts and promotions; supplier bank-change rule; storm and power-loss plan; who owns the Popmenu, POS and registrar accounts.
Each manager's food-protection certificate with its expiry date.
Your temperature logs for the last two weeks.
One folder with each inspection report and the proof of each fix, and confirmation that nothing from July 2026 is being thrown away.
Where catering requests, deposits, headcounts and allergy notes are kept.
Whose GoDaddy, Popmenu and Amazon DNS accounts hold the website and web address, why GoDaddy shows renewal locked, and whether auto-renew is on.
Which email address the business uses.
Your list of paid programs, owners and renewal dates, and when you last downloaded your sales history.
How customer paperwork is destroyed, and your storm and power-loss plan.
Marketing and ads, please send (screenshots, never passwords): the $500 drawing's rules, entry method, end date and winner; what customers get for reviews; the goal and spend for marketing; who posts and approves; which tool sends offers; who owns the Popmenu, social and ad accounts.
How was the July 29, 2026 administrative complaint resolved, and what proof of correction do you have?
Please send a screenshot of your Google reviews sorted lowest first, and the same for Yelp.
Do you have a BBB profile, and is the Suite 19A address on it yours?
Which delivery apps and review pages list the shop?
Has anyone complained to you, online or in person, about illness, a wrong order or a refund, and how did you answer?
How does the $500 drawing work, and did entering require a review?
May we search your name for reviews, news and court records?
Books and money, please send (screenshots or page 1 of a document, never passwords): who keeps the books and in what software; today's balance of each business account; the state sales tax and reemployment tax registration letters and the filing frequency; the last 4 payroll returns and last 4 sales tax confirmations; any tax letters; any loans; who approves payments.
List every business debt: lender, balance, rate, monthly payment, end date (leases, cards, lines, vehicle loans, installment bills). No account numbers.
Is anything behind or late, and has any collector called or written? Send any letter.
Which debts or cards are in your own name, and what did you personally guarantee?
Have you received any IRS or Florida Department of Revenue notice? Send it.
Has any company offered to settle or lower your debt for a fee? Forward it before replying.
Has the business taken a cash advance repaid by daily or weekly withdrawals? Send the agreement.
Do you have a D-U-N-S number or D&B profile? Send a screenshot.
Has the business been sued, or ever filed for bankruptcy?
Any SBA loan, EIDL or PPP loan, ever?
Send the last two tax returns, the latest profit and loss and balance sheet.
How much money does the business need over the next 12 months, for what, and by when?
Please list every loan, card, line, advance or payment plan: balance in dollars, rate or total cost, term in months, monthly payment in dollars.
Has anyone invested money in the business, or given an advance paid back from daily card sales?
How many months of expenses are in the bank today?
Which banks hold the business money, and about how many dollars in each?
Did you personally guarantee any loan or lease, and does any loan involve another of your companies?
Any grant, tax credit or incentive offered or claimed?
Optional: are all owners and guarantors U.S. citizens or nationals living in the U.S.?
Which 3 products do you most want new customers for, and in which towns?
Does your site's security (Cloudflare through Popmenu) let Google and the AI search bots in?
Do you have a written code of conduct, and who has signed it?
Who does a staff member or customer tell about a problem, and what happens next?
Can you send proof for the claims in your ads?
Catering follow-up: who, when, where written?
One do-not-contact list?
Past-customer list with contact permissions?
Referral gifts or review rewards in use (and the $500 drawing's exact rules)?
Complaint log and same-day reply?
Satisfaction and repeat numbers?
Which phones, inboxes and forms receive orders and catering leads, and who answers each?
Automatic messages the systems send?
Who is your ideal customer, and which two product lines earn the most?
Which shops do customers compare you with or go to instead?
Please send your plan, your opening budget and the last three months of sales by item.
Do you have one location only, and what area do you deliver to?
What are your yearly sales goal and the numbers you check each week?
How many orders an hour can the kitchen make, and who do you plan to hire next?
What are your delivery apps, catering clients and other sales channels, with the share of sales for each?
What is your plan if the ordering platform, your main supplier or your main cooler fails?
Do you plan to keep, sell or pass on the business?
What is the shop's purpose in one sentence, this year's main goal, and the goals for the next 90 days?
When does the team meet, and which numbers do you look at every week?
Who runs each shift, who orders stock, who handles catering, and how much can each person spend without asking you?
Do you have written duties for each job, and what are your hiring steps?
How do staff hear about changes, and how fast does a problem reach you?
Which jobs, certificates, signatures, logins or customer relationships does only ONE person hold, and who steps in for each?
Who holds a current food-manager certificate today?
If you were out tomorrow, who runs the shop and signs, and is that written down? If you were gone 2 weeks, what would stop?
Do you carry life or disability insurance that pays the company if you or your key manager cannot work?
Do you have a written operating agreement, and who owns what share?
Who advises you (accountant, attorney, mentor), and how often do you meet?
Which business groups do you belong to or sponsor?
Send the official links for every business page (Google, Facebook, Instagram, TripAdvisor, DoorDash, Uber Eats, Too Good To Go, YouTube) and say who can log in.
Which delivery and order apps are active, and what suite does each show?
Do you have written duties for each role? Send one page per role.
When was each person last reviewed, and is it written down?
How are raises or bonuses decided, and who keeps the records?
Which 3 shops do customers compare you with?
Please send the current menu with every price, including drinks, catering and add-ons.
What comes with each item, and what does each extra cost you?
What fees do customers pay on top of the menu price when they order online or by delivery app?
Of the last 10 customers you lost or who complained about cost, how many said price?
Please list each price change in the last 24 months, with the date and what happened to orders.
What are your catering deposit, cancellation and refund terms?
Please send orders and net sales by month since opening, split by channel, with refunds and platform fees shown separately.
What share of sales comes from your top 3 items and your busiest channel?
Which shops do you consider the busiest in your area?
What zip codes do your delivery and catering orders go to?
How many catering requests came in this year, how fast did you answer, and how many booked?
Do you advertise any sales claim ("best", "number one", "most popular") on the site, signs or ads?
Which suite do customers walk to 19, 19A or 20?
Please confirm the phone number, daily hours (9 to 9?) and the Google profile owner.
Does your website host (Popmenu) put a security challenge in front of robots.txt and the pages, and can search crawlers be allowed?
Who holds the GoDaddy login for frozenfusionus.com, and has a renewal notice reached anyone? The domain expires 2026-11-04.
Send the written procedures you use for your most repeated jobs, and the checklist a new hire gets in week one.
Which training does each person have, and where is it recorded (dates, sign-offs)?
Are any jobs open now, and where are they posted? Send the ad text, pay range and apply link.
Where do catering requests go, and when did the last one arrive?
How fast do you answer a catering request?
Send a screenshot of what a customer sees after ordering online.
Send a screenshot of your Google Analytics key events for 90 days, if you have it.
Please send the staff roster for 2025 to date: start date, end date if they left, role, and whether each person is under 18 (ages only, no other personal details).
How many people joined and how many left in the last 12 months?

Technical reports: SEO, site map and security

The real reports, opened from this page. Each one has a short list of what to change.

Report	What it shows	What to change
Lighthouse, phone	Speed, search setup, accessibility and best-practice scores on a phone	Scores out of 100, run October 12, 2026 at 14:02 UTC on a phone-size screen: speed 80, accessibility 100, best practices 79, search setup 100. The slow part: the main picture takes 4.5 s to appear (Google's "good" line is 2.5 s) and scripts block the page for 220 ms. To change: ask the website provider to cut the unused script (the report estimates 761 KiB) and to shrink the top picture; best practices loses points for 3 third-party cookies.
Lighthouse, computer	The same scores on a computer	Scores out of 100, run October 12, 2026 at 14:03 UTC on a computer-size screen: speed 98, accessibility 100, best practices 78, search setup 100. The page shows its main picture in 1.1 s and nothing blocks it. To change: best practices loses points for third-party cookies and browser warnings; ask the website provider which ones come from the ordering platform and which can be removed.
Security scan (Observatory)	Which browser protections the website turns on, and the grade it earns	No grade. The public scanners (Mozilla Observatory, securityheaders.com) were stopped by the site's bot check on October 11, 2026 at 22:05 UTC, and a scanner that reads the check page instead of the site would give a false grade. The site's own answers are in the "Site headers" row below. Ask the website provider to allow the scanner, or to turn on HSTS, a Content-Security-Policy and a Permissions-Policy.
Site headers	The raw answers the website gives every browser (home page, read Oct 11, 2026, 17:12 UTC). Present: nosniff, X-Frame-Options SAMEORIGIN, Referrer-Policy strict-origin-when-cross-origin. Missing: HSTS, Content-Security-Policy, Permissions-Policy.	Ask the website provider to turn on HSTS and add a Content-Security-Policy and Permissions-Policy.
Site map	The site lists 223 pages: 204 menu items and 19 others (about, catering, contact, digital gift cards, events, follow us, gallery, join our team, landing page, menu, order online, private events, reviews and menus). Priorities: 207 at 0.7, 2 at 0.8, 1 at 0.9, 13 at 1.0 (read Oct 11, 2026, 16:58 UTC). The link-by-link crawl map comes with the speed run.	Remove the "landing-page" URL if it is unused and set real priorities; add titles to the pages in the map.